A PRIVATE ISLAND AT PITTI UOMO
From 14th to 17th of June 2022, AlphaTauri returned to the 102nd edition of Pitti Uomo in Florence, Italy – the world's most important platform for men's clothing.
TRAVEL IN STYLE LIKE THE WORLD’S TOP RACERS
Racing every two weeks during the motor racing season, drivers know all about life on the move and intelligent packing.
CHROMOSATURATION AT MILAN DESIGN WEEK 2022
This year for the first time AlphaTauri attended Milan Design Week with an immersive installation titled CHROMOSATURATION
PACK SMART, TRAVEL IN STYLE
In June and high summer we think of beaches and sunshine, glamorous cities and stylish hotels. It is a time for exploring, setting out in the world
SUMMER STYLE FOR THE MODERN MAN
Fashion house AlphaTauri is the main sponsor of Scuderia AlphaTauri racing and the outfitter for Oracle Red Bull Racing
ALPHATAURI 3D KNIT
The AlphaTauri Knit designs are a fashion innovation that offer seamless comfort with our signature 3D knitting technology.
HOT CARS, COOL KNITS
May begins with the Miami Grand Prix, a new race with 19 corners and projected top speeds of 320 kilometers per hour.
THE PERFECT FIT: ICONS OF F1 AND FASHION
Winning the World Drivers' Championship confirmed Max Verstappen as a motor racing icon
RACING INTO THE NEW SEASON IN STYLE
The racing season has begun and Scuderia AlphaTauri's Pierre Gasly, Yuki Tsunoda
PREVIEW: AW 2022 COLLECTION
AlphaTauri presents the key pieces of the upcoming Autumn/Winter 2022 collection
AT03 – THE STYLE OF A NEW ERA
The new look for the new season. As part of the new Scuderia AlphaTauri Formula 1 race
IN THE DESIGN STUDIO WITH PIERRE & YUKI
How does the inspiration for a garment come about and how do you begin to design an entire collection?
ALPHATAURI MADE WAVES AT PITTI UOMO
From 11th June to 13th January 2022, AlphaTauri returned to the 101st edition of Pitti Uomo in Florence, Italy
ALPHATAURI SS22 "ORGANIC MODERNISM"
AlphaTauri Spring/Summer 2022 is inspired by a blend of different creative mediums
ALPHATAURI OPENS FLAGSHIP IN VIENNA
Introducing our new flagship at Graben 10, 1010 Vienna. A space encapsulating
MAX VERSTAPPEN LIMITED EDITION
Keep on pushing - a mantra that not only got Max Verstappen to where he is now, but also motivates us
BEST DRESSED OF 2021
What an unbelievable racing season it has been. The racing has been intense, the return of fans has been excellent
THE HEATABLE CAPSULE COLLECTION
The Heatable Capsule Collection fuses sophisticated design and intelligent fabrics with technological competence
DISCOVER ALPHATAURI WITH SERGIO
A couple of months back AlphaTauri invited Sergio Perez to explore the world of a premium fashion brand.
ALPHATAURI POPS-UP AT PITTI UOMO
From 30th June to 2nd July 2021, AlphaTauri returned to the physical format of Pitti Uomo in Florence, Italy - the world's most important platform for men's clothing.
FASHION FOR A FAST-PACED LIFESTYLE
AlphaTauri is a premium fashion brand fusing fashion and function for individuals living a fast-paced lifestyle.
ALPHATAURI LAUNCHES IN JAPAN
New horizons. AlphaTauri is expanding its presence in the Asian market with the official launch of an online boutique in Japanese.
THE TAUROBRAN® SWEAT CAPSULE
Maximum style for any weather. Tackle unpredictable April showers and defend the elements with AlphaTauri’s TAUROBRAN® Sweat Capsule collection.
WATERPROOF AND BREATHABLE TAUROBRAN TECH
Fashion that’s as multifaceted as your lifestyle. Taurobran® is a unique, breathable membrane that uses electrospinning technology to make your fashion item waterproof, yet exceptionally soft, comfortable and breathable.
WARMING UP FOR THE NEW SEASON
Scuderia AlphaTauri drivers Pierre Gasly and Yuki Tsunoda are kicking of a new season with stylish and innovative gear – on and off-track.
HEAR THE OUTSIDE WORLD WITH HOOD UP
Float into Spring with our versatile parkas KOOV and KAAV that not only keep you protected from the elements but also feature laser-cut perforations at ear hole level for clarity of hearing and increased awareness of one’s surroundings.
SHOWROOM OPENING AND AW21 PREVIEW
AlphaTauri presents key looks from its upcoming Autumn/Winter 2021 women’s and men’s collection as a multi-disciplinary performance expressed in installation art, F1 car launch and fashion presentation.
ALPHATAURI’s NEW SS21 COLLECTION
AlphaTauri's new Spring/Summer '21 collection "Correspondence" is inspired by the fusion of contemporary fashion with technological innovation.
A CLEAN SLATE FOR THE NEW YEAR
The simple act of turning a page in a calendar from one year to the next sparks the desire for a fresh start. It also stirs up the appetite for a clean wardrobe that reflects the mood of rejuvenation.
OUTSMART TEMPERATURE SWINGS GO HANDS FREE
Grab this Winter with both hands and make your everyday more comfortable with smart backpack straps that allow you to carry your coat hands-free over the shoulders.
OUR TIME IN TURKEY
After such an incredible and busy week, full of new partnerships and historical events it is hard to find the words to summaries our time in Istanbul.
FAST FASHION WITHOUT FAST FASHION
“Fast fashion” has, of course, got a negative stigma within the fashion and apparel industry. However, AlphaTauri has found a new definition for Fast Fashion, and it starts with 3D knit technology.
PACKABLE SYSTEMS & CARRYING FUNCTIONS
Changeable weather conditions and constant temperature fluctuations hinder our outfit planning on a daily basis. AlphaTauri’s jackets and parkas offer a solution to this with integrated packing systems!
BEHIND THE SCENES AW20 CAMPAIGN
In March 2020, the Autumn/Winter campaign went to the Spanish metropolis of Barcelona. In Mies van der Rohe’s world-famous Barcelona Pavilion, International style architecture and innovative premium fashion merged to create breath-taking campaign images.
LA RINASCENTE POP-UP
Earlier this year AlphaTauri had their first partnership with Rinascente Luxury department store in Milan. When the opportunity arose to collaborate again, AlphaTauri was excited to once again showcase...
THE AUTUMN WINTER 2020 COLLECTION
Humans are not lone travelers, through evolution we have developed the need for human connection and interaction. At a time when the world seems to stand still, it is constantly moving, and so are we.
FASHION AT THE RACES
The desire to blaze new trails and build innovative and creative platforms is what fuels AlphaTauri. To mark the start of the eagerly anticipated Formula 1 season ...
AlphaTauri x Galeries Lafayette Berlin
Just in time for the start of spring, AlphaTauri helped Galeries Lafayette Berlin to bathe in a warm, sun-kissed glow. In addition to a vibrant presentation in the glass light cone of Berlin’s famous luxury department store ...
SCUDERIA ALPHATAURI - HANGAR 7 LAUNCH EVENT
On 14 February 2020 AlphaTauri staged a spectacular evening for fashion and Formula 1 fans in what is probably Salzburg’s most exciting location – the world-renowned Hangar 7.
AlphaTauri conquers the fashion capital Milan
In February 2020 AlphaTauri twice invaded the Italian fashion metropolis of Milan with two exclusive events: the takeover of the Rinascente luxury department store and the presentation of the new Scuderia AlphaTauri Formula 1 racing car.