AlphaTauri Made Waves at Pitti Uomo

AlphaTauri Made Waves at Pitti Uomo

From 11th to 13th January 2022, AlphaTauri returned to the 101st edition of Pitti Uomo in Florence, Italy – the world's most important platform for men's clothing.

Mobile Innovation Lab

The brand showcased its upcoming AW22 collection "The Futuristic Acoustic "within the Mobile Innovation Lab, which popped up in the central square of the Fortezza da Basso, the nerve centre of the tradeshow.

In the impressive, custom-designed container truck turned pop-up showroom and brand experience space, AlphaTauri presented curated key looks from the upcoming AW22 collection, spotlighting the brand's hero product ranges such as outerwear and 3D knitwear and key technologies including Taurobran. The updated edition of smart wearables, the "Heatable Capsule Collection 2. "took centre stage and was received with great interest by the international audience.

Learn more about the Mobile Innovation Lab

"The Futuristic Acoustics ":
a collection that captures music

The ultra-modern architecture of the Harbin Opera House in China served as inspiration. The building's curving aluminum facade is reminiscent of sound waves, like a symphony encased in architecture.

Curved lines and silver-colored details, all-over branding, and technological materials bring this inspiration to life inside the collection. New material combinations, silhouettes, prints, distinctive decorations, fastenings, and details are used to create stylish highlights. Walking in a deep, snowy forest inspired the color palette for Autumn/Winter 2022: white and green, brown and black, sky and dark blue, reddish berry tone.

Beyond Expectations

The turnout of reporters and buyers exceeded all expectations, with guests learning about the brand and exploring key looks as they went around the Mobile Innovation Lab. The international audience was enthralled by the AW22 collection "The Futuristic Acoustic" and the Heatable Capsule Collection 2.0.