ALPHATAURI x FC RED BULL SALZBURG

AlphaTauri dresses FC Red Bull Salzburg for the UEFA Champions League

Every winning team needs to look the part. Whether it is at press conferences, travelling or simply during down time between games, athletes of any kind need comfort, functionality, and sophistication to match their performance. As the proud Official Travelwear partner of FC Red Bull Salzburg, AlphaTauri is delighted to be working with the national champions, who won the Bundesliga for 10 times in a row, for another year to support the team as they prepare for the UEFA Champions League. As part of this exclusive partnership, AlphaTauri will dress the players on their travels to away games with modern looks that only champions should wear: each AlphaTauri piece is tailored to the performance of these athletes, is versatile and innovative.

Being ready for any occasion is part of the life of any professional footballer. AlphaTauri's integrated technologies enhance the functionalities of the items for the players as they travel, with sleek bomber jackets enhanced with AlphaTauri’s innovative TAUROBRAN® membrane, which is a nanotechnology so thin it is waterproof and breathable. The membrane lets moisture out and keeps the wearer dry and comfortable in any weather.

Innovative AlphaTauri shirts will complete the team’s look, with a custom cotton fabric which allows for breathability and movement. This particularly light and elastic cotton, which is crease-resistant and dries quickly, makes for a modern aesthetic. With slim tapered trousers, the players’ look is smart, and stretch and water-repellent qualities add extra comfort to the designs - super soft, and slightly stretchy, these are perfect for travel.


As they journey with their new coach Gerhard Struber, individual players present their own take on AlphaTauri designs too. Let's take a closer look at some of the standout outfits worn by these football stars:

Lucas Gourna-Douath opts for a teddy overshirt, the JANTA T-Shirt and the tapered wide legged PAVO trousers, both adorned in modern earthy tones. ‍

Amar Dedić effortlessly combines the FAAMO chunky knit merino jacket with the crisp white JOUBL T-Shirt and the sleek PANOV merino trousers, which brings a touch of minimal modernity to his look.

Mads Bidstrup chose the oversized JAHEV T-Shirt together with the PAVO  trousers, resulting in an effortlessly chic look that is perfect for those downtime moments.

Maurits Kjærgaard showcases his fashion-forward taste with the sophisticated FENDA 3D Knit turtleneck sweater and the tapered wool-blend pants PELAC.

The midfielder Luka Sucic embraces cutting-edge technology in his AlphaTauri attire. He sports the brand-new Taurobran® Warpknit jacket, utilizes innovative body mapping technology for a bespoke fit, paired with the white JANTA T-Shirt and PAVO trousers.

With these styles, FC Red Bull Salzburg travels through Europe with innovative fashion designs that reflect the excellence and ambition of the team: a team that has already proven its talent in the football of tomorrow around the world. AlphaTauri is proud to be part of this journey as the fashion of tomorrow.

AlphaTauri draws inspiration from adventurers who shape their own narrative. Together, we embark on extraordinary journeys, driven by the shared curiosity of winning together.

Watch the video and find out what the FC Red Bull Salzburg players are driven by:

Explore the collection. Feel driven by movement.

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