The Iconic KOOV Parka with Taurobran® Technology

When it comes to taking on the elements, there’s no better companion than AlphaTauri’s KOOV Parka. Featured in the "Shield V2" campaign, this versatile and packable parka is crafted with AlphaTauri’s own Taurobran® technology —an ultrathin, nano-engineered fabric that delivers exceptional waterproofness while maintaining high breathability. This innovative material ensures you stay dry and comfortable, even in harsh conditions, making the KOOV Parka the perfect balance of style, functionality, and adventure.

KOOV Parka in Action with Andi Wellinger

The "Shield V2" campaign was shot against the dramatic backdrop of the Kitzsteinhorn Glacier in Kaprun, Austria, where Olympic gold-medalist and ski-jumping champion Andreas Wellinger wore the KOOV Parka at an altitude of 3000 metres. Despite the freezing temperatures and harsh alpine conditions, Wellinger remained warm and dry, showcasing the KOOV Parka's ability to withstand extreme weather. The Taurobran® technology performed flawlessly, proving that the KOOV Parka is not just stylish, but built to endure the toughest environments.

Taurobran® Technology: Waterproof & Breathable

At the core of the KOOV Parka is AlphaTauri’s groundbreaking Taurobran® technology . This advanced fabric offers superior protection against rain, snow, and wind without sacrificing comfort. While other jackets might feel heavy or stifling, the KOOV Parka is lightweight and breathable, allowing moisture to escape while keeping water out. With its blend of performance and practicality, the KOOV is a lightweight waterproof jacket that adapts to your every move.

Whether you're exploring city streets or scaling mountains, the KOOV Parka offers a perfect mix of functionality and convenience. Its packable design means that when you're not wearing it, the KOOV can be folded and stowed with ease. With AlphaTauri’s Integrated Travel System, carrying your jacket becomes hassle-free, allowing you to switch between activities without a second thought. This level of versatility makes the KOOV Parka the go-to choice for athletes like Andreas Wellinger, who are always on the move and ready for their next adventure.

In addition to its waterproof and wind-resistant qualities, the KOOV Parka features a Beanie Fit hood with laser-cut ear perforations, ensuring warmth and comfort without compromising sound awareness. The sleek design and modern fit make it an ideal companion for anyone who values both performance and style.

The KOOV Parka is more than just a jacket—it's a statement of adventure, innovation, and readiness for any challenge. Built with Taurobran® technology, it offers unparalleled comfort, protection, and style for the modern explorer, from the city streets to the alpine peaks. Like Andreas Wellinger standing tall on the Kitzsteinhorn Glacier, the KOOV Parka empowers you to take on the elements with confidence and style.