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MERCURIUS
Autumn–Winter 2024
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We bid summer farewell and look forward to winter as we welcome our new Autumn-Winter 24 collection, titled “MERCURIUS”.
ALPHATAURI AUTUMN–WINTER 2024 COLLECTION CONCEPT
With a base colour palette inspired by enigmatic darkness, Mercurius draws design inspiration from conceptual art and incorporates characteristics of light absorption and reflection to create a unique vision throughout the styles. The result is a functional and elegant offer of premium winterwear pieces.
This AlphaTauri winter collection explores innovative surfaces, new shapes, and challenging textures to enhance sensory stimulation through exclusive materials and heightened attention to detail.
This is evident in the introduction of our new Ultra-Matt concept, which is in fabrics with a special non-reflective surface that absorbs light for a richer and deeper color.
This is evident in the introduction of our new Ultra-Matt concept, which is in fabrics with a special non-reflective surface that absorbs light for a richer and deeper color.
Dotted print techniques evoke tactile camouflage, where contrasting matte and shiny textures merge to create a unique sensorial experience.
FUNCTIONAL FASHION BY RED BULL
As a Red Bull fashion brand, we grow stronger with our mother brand ties, and we emphasise this by collaborating with talented Red Bull athletes to bring our multifunctional designs forward. This is why “Functional Fashion by Red Red Bull” carries a stronger weight this season, as we present the collection styles in categories, explored through these athletes. We incorporate their challenging disciplines into inspiring shoots, merging the worlds of sport and fashion.
The categories will be Endure, Shield, Move, and Commute, with the overarching theme being Mercurius. Through these, we will introduce new additions, such as Ultra-Matt and Stealth Dot concepts, and continue to expand on our core functions and technologies, like TAUROBRAN®, 3D-Knit, and Power Stretch Jersey.
As functionality is always at the core of our design philosophy, the categories will feature key outerwear such as temperature-regulating jackets and water-resistant winter coats, providing bespoke versatility to the wearer.
KÜBRA DAĞLI
Mercurius’s star athlete is Turkish Taekwondo world champion Kübra Dağlı. The gold-medalist is featured wearing a varied selection from the new Autumn-Winter 24 collection, with a mixture of knitwear, jackets, as well as AlphaTauri Signature versatile sweatwear.
As functionality is always at the core of our design philosophy, the categories will feature key outerwear such as temperature-regulating jackets and water-resistant winter coats, providing bespoke versatility to the wearer.
Discover more of the Autumn-Winter 24 collection.