Earlier this year AlphaTauri had their first partnership with Rinascente Luxury department store in Milan. When the opportunity arose to collaborate again, AlphaTauri was excited to once again showcase their technological developments and innovative style, at one of the most iconic fashion establishments in Europe.

Between 25th August-7th September 2020 AlphaTauri will have not one, but two pop-up spaces! Shoppers will be able to witness and understand how AlphaTauri seamlessly integrate Fashion and Technology to create innovative yet stylish designs.

AlphaTauri - Pop-Up Milan
What to Expect:
In honour of the Formula 1™ Gran Premio d’Italia (4th-6th September 2020) some of our key looks from this Autumn/Winter collection will be showcased in the two main windows either side of La Rinascente's main entrance.
AlphaTauri Milan
AlphaTauri Milan
AlphaTauri Closeup
AlphaTauri Closeup Milan
Additionally, we will have a selection of our AW20 pieces located on the 2nd floor for menswear, and 4th floor for womenswear. These will include our innovative jackets and parkas, 3D knits, and accessories.
On the 5th September, we will once again be holding an exclusive reception at the rooftop restaurant to celebrate the new collection. This event will, of course, include some familiar faces! To keep up to date and get an exclusive look at the event, be sure to follow us on social media.
"The fashion industry is facing challenging times… We believe in the power of the collective and sustainable strategical partnerships… in order to further grow and run our business”

- Ahmet Mercan, AlphaTauri CEO.