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ALPHATAURI POPS-UP AT PITTI UOMO
From 30th June to 2nd July 2021, AlphaTauri returned to the physical format of Pitti Uomo in Florence, Italy - the world's most important platform for men's clothing.The brand showcased its upcoming SS22 collection within the Mobile Innovation Lab and a hybrid SS22 presentation at the Fortezza da Basso.
“Being back in Florence is a very positive moment for us as a brand, and it marks the needed change of modus operandi in the fashion industry. We are seeing a fresh appetite for newness and innovation, and I couldn’t be more excited about experiencing thatspirit at Pitti Uomo again.” Ahmet Mercan, CEO –AlphaTauri
“Being back in Florence is a very positive moment for us as a brand, and it marks the needed change of modus operandi in the fashion industry. We are seeing a fresh appetite for newness and innovation, and I couldn’t be more excited about experiencing thatspirit at Pitti Uomo again.” Ahmet Mercan, CEO –AlphaTauri
In the custom-designed retail-truck and its 60qm mobile showroom, AlphaTauri presented over 15 curated key looks from the latest AlphaTauri collection, spotlighting and refining the brand’s hero product ranges such as outerwear and knitwear.
Great protagonists and new formats: that is what the 100thedition of Pitti Uomo stands for. AlphaTauri is back at our physical format with an entirely new concept. It inspires real change in the world of fashion.”Antonio Crisaudo, Chief Commercial and Development Officer - Pitti Immagine
Great protagonists and new formats: that is what the 100thedition of Pitti Uomo stands for. AlphaTauri is back at our physical format with an entirely new concept. It inspires real change in the world of fashion.”Antonio Crisaudo, Chief Commercial and Development Officer - Pitti Immagine