The timeless AW21 collection was brought to life within a unique architectural setting and under the moniker of doing things differently and embracing the extraordinary.
A unique show experience for a digital audience in unprecedented times. “In view of the current challenges, a change of modus operandi and the focus on key strengths is essential” CEO Ahmet Mercan, CEO AlphaTauri.
Throughout the AW21 collection, muted hues of chalk and ash grey contrast with a bright colour palette of ‘sunlight’ yellow and bold ‘blue lagoon’, and for the first time, an in-house developed seasonal print - a unique check - is introduced across the collection. Transitional outerwear is elevated this season, with The Technical Parka, The Innovation Trench and reversible teddy-fur statement coats as hero pieces. Simultaneously, the 3D-Knit collection is updated with new silhouettes in a rich Autumnal palette of merlot, dark navy and gold dust.
Lightweight, minimal tailoring comes in technical fabrics and features practical integrated packable designs, notably the ‘Travelhandle’ system, allowing the garments to be folded down quickly, and perforated details combine style, functionality and innovation in every piece.
ALPHATAURI MADE WAVES AT PITTI UOMO
From 11th June to 13th January 2022, AlphaTauri returned to the 101st edition of Pitti Uomo in Florence, Italy
ALPHATAURI SS22 "ORGANIC MODERNISM"
AlphaTauri Spring/Summer 2022 is inspired by a blend of different creative mediums
ALPHATAURI OPENS FLAGSHIP IN VIENNA
Introducing our new flagship at Graben 10, 1010 Vienna. A space encapsulating