Gasly Vakkorama

OUR TIME IN TURKEY

After such an incredible and busy week, full of new partnerships and historical events it is hard to find the words to summaries our time in Istanbul.

On 11th November 2020, we launched our pop-up space at contemporary luxury retailer Vakkorama. Renowned for its innovative and youthful shopping environment, partnering with this fashion institution seemed like the perfect pairing for AlphaTauri, a young brand creating innovative and technologically inspired designs. AlphaTauri’s Autumn/Winter 2020 collection will be visible as the main window display, as well as shoppable instore and online, until the 21st November.

AlphaTauri Vakkorama
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AlphaTauri and Vakkorama
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Albon Vakkorama
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Vakkorama Shop
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AlphaTauri at Vakkorama
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AlphaTauri Vakkorama
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THE MIL:
The AlphaTauri, Mobile Innovation Lab made an appearance in the capital at the Kanyon shopping centre. There customers experienced the AlphaTauri way of shopping; by interacting with our 3D knit machine, immersive Virtual Reality (VR) experience and virtual fitting room.

Mobile Innovation Lab
Experience Mobile Innovation Lab
THE ISTAN-BULLS:
The Formular 1 reintroduction in Istanbul, after a 9-year hiatus, was met with a traditionally Red Bull entrance. For the first time in its history, the Bosporus Bridge was temporarily closed for Red Bull’s Ales Albon and Scruderia AlphaTauri’s Pierre Gasly to ‘burn some rubber’ around the Turkish capital and travel from Europe to Asia and back again in a matter of seconds.

AlphaTauri - ALBON and GASLY
Giving our brand a shout-out at the event was local influencer and anchor-woman Burcues Esmersoy, wearing our ONELA knee-length jacket, in grey with a Lime green hood, paired with tapered trousers and a Lime fitted, turtleneck.
AlphaTauri - Burcues Esmersoy
SHOP BURCUES LOOK:
ONELA V1.Y4.02 (ATA20605):  onela-v1-y4-02 (image/jpeg) ONELA V1.Y4.02 (ATA20605):  onela-v1-y4-02 (image/jpeg) ONELA V1.Y4.02 (ATA20605):  onela-v1-y4-02 (image/jpeg)

ONELA V1.Y4.02

Knee-Length Wool Coat
€649.90
JUPAO V1.Y4.02 (ATA20623):  jupao-v1-y4-02 (image/jpeg) JUPAO V1.Y4.02 (ATA20623):  jupao-v1-y4-02 (image/jpeg) JUPAO V1.Y4.02 (ATA20623):  jupao-v1-y4-02 (image/jpeg)

JUPAO V1.Y4.02

Long Sleeve Turtleneck
€89.90
PINZA V1.Y4.02 (ATA20662):  pinza-v1-y4-02 (image/jpeg) PINZA V1.Y4.02 (ATA20662):  pinza-v1-y4-02 (image/jpeg) PINZA V1.Y4.02 (ATA20662):  pinza-v1-y4-02 (image/jpeg)

PINZA V1.Y4.02

Tapered Trousers
€149.90
JUPIA V1.Y4.02 (ATA20622):  jupia-v1-y4-02 (image/jpeg) JUPIA V1.Y4.02 (ATA20622):  jupia-v1-y4-02 (image/jpeg) JUPIA V1.Y4.02 (ATA20622):  jupia-v1-y4-02 (image/jpeg)

JUPIA V1.Y4.02

Slim Fit T-Shirt
€79.90
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