AlphaTauri – Official Clothing Partner of FIA

AlphaTauri accelerates as the Official Clothing Partner of FIA

In the fast lane of fashion and innovation, AlphaTauri is set to make history as the first Official Clothing Partner of the Fédération Internationale de l'Automobile (FIA). Buckle up as we unveil a strategic collaboration that transcends the boundaries of motorsport and style, fueling a partnership that drives convenience and fashion to pole position.  

As the governing body for world motorsport and the federation of the world’s leading mobility organisations, the FIA is no stranger to pioneering initiatives. Now, AlphaTauri joins forces with the FIA from 2024 to 2026, outfitting all FIA staff with cutting-edge clothing and accessories. This collaboration not only redefines the wardrobe of the motorsport elite but also sets a new standard for style and convenience within the global motorsport community.

FIA President Mohammed Ben Sulayem shares his thoughts, emphasizing the FIA's commitment to leveraging technology and innovation: "The FIA has always been a pioneer in leveraging technology and innovation to enhance the world of motorsport. Our partnership with AlphaTauri allows us to elevate style and convenience for our staff, who work tirelessly behind the scenes to ensure the safety and success of motorsport events worldwide. AlphaTauri's innovative approach and dedication to fashion make them the perfect partner as we take this monumental step together."  

CEO of AlphaTauri, Ahmet Mercan, echoes the sentiment, stating, "Becoming the Official Clothing Partner of the FIA is an exceptional opportunity for AlphaTauri to continue showcasing how innovation and technology can be seamlessly integrated into fashion. This partnership marks a significant step forward since we join the master body in the field of motorsport. We are proud to equip the FIA staff with our products that not only reflect our commitment to style but also our dedication to enhancing convenience through innovative designs. This collaboration is a proof of our shared vision and the unlimited possibilities it holds."

FIA President Mohammed Ben Sulayem and CEO of AlphaTauri, Ahmet Mercan

The partnership between FIA and AlphaTauri is a fusion of automotive technology, high fashion, and the pursuit of convenience. Get ready for a transformation in the way FIA staff experience their roles, all while maintaining a distinctive and stylish presence that echoes the excellence of motorsport.  

In addition to outfitting FIA staff, AlphaTauri will further be official partner of the prestigious FIA Prize-Giving Ceremony that is held once a year to honor the champions from every major branch of motorsports in a star-studded event. This strategic collaboration aligns two visionary organisations that are deeply committed to innovation.

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