Stories

AlphaTauri x Atlético de Madrid - New Partnership

In a joint photoshoot held at the iconic Metropolitano Stadium, AlphaTauri and Atlético de Madrid proudly revealed the club's new formal wear collection.

Collections

"The Edge of Freedom": Autumn-Winter 2025

With the new Autumn-Winter 2025 collection, AlphaTauri is pushing limits. The new line combines function, fashion, and a sense of freedom on a whole new level. The official launch will take place in September 2025.

Partnerships

AlphaTauri becomes RB Leipzig’s new official formal-wear outfitter

RB Leipzig are starting the new Bundesliga season in style. Shortly before the first Bundesliga game of the new 2025/26 season against FC Bayern, we are pleased to announce that AlphaTauri is the official formal-wear outfitter of the club.

Collections

Danny Leon Interview

Where skateboarding meets style | AlphaTauri Autumn–Winter 2025

Events

Spring-Summer 2026 Preview at Pitti Uomo

In June, AlphaTauri returned to Florence for the 108th edition of Pitti Uomo to present the Spring-Summer 2026 collection at a dynamic installation in Costruzioni Lorenesi.

Collections

The AlphaTauri High Summer Capsule Collection 2025

Just launched, AlphaTauri’s limited edition High Summer Capsule Collection is a fusion of fashion, functionality and sport that brings AlphaTauri’s signature DNA to life through the vibrant shade of ORGANICS Fizzy Peach by Red Bull.

Campaigns

A day in Madrid with Viki Gomez | AlphaTauri Spring–Summer 2025

On a beautiful day in Madrid, with the city’s vibrant streets bathed in sunny golden hues, AlphaTauri partnered with one of the most skilled athletes in the world—Viki Gómez

AlphaTauri partners with Austrian Paralympic Team

331 days before the opening of the XIV Paralympic Winter Games MILANO CORTINA 2026, the Austrian Paralympic Committee (ÖPC) presents a new outfitter: AlphaTauri will equip the Paralympic Team Austria in Italy with thermal clothing.

Campaigns

Commute | AlphaTauri Spring-Summer 2025

There’s nowhere like Berlin: model and content creators Sadiq Desh and Alessa Winter showcase key pieces in our Spring-Summer Campaign, COMMUTE.

Campaigns

AlphaTauri and ABT Sportsline – New Partnership

AlphaTauri is thrilled to announce a new collaboration with ABT Sportsline, a globally renowned enterprise known for their exclusively tuned cars and expertise in motorsport prowess.

Campaigns

ENDURE | AlphaTauri Spring-Summer 2025

For our latest Spring-Summer 2025 campaign we travelled to the playground of two of the world’s most fearless big surf athletes, Laura Coviella and Andrew Cotton.

Campaigns

Max Verstappen – Official Global Brand Ambassador 2025

Max Verstappen and AlphaTauri proudly launch an official partnership with the Four-Time F1® World Champion becoming a Global Brand Ambassador in 2025.

Events

Autumn-Winter 2025 Preview at Pitti Uomo

From the 14th to 17th January, AlphaTauri returned to the 107th edition of Pitti Uomo in Florence, the world’s most important platform for men’s clothing, to present the Autumn-Winter 2025 collection

Innovation

Let it Shine

The AlphaTauri OCOMM V1.C1.03 isn't just any commuter jacket—it's an innovative blend of warmth and visibility, thanks to its heatable technology and reflective material

Campaigns

Shield 2.0 / AlphaTauri Autumn-Winter 24

When it comes to taking on the elements, there’s no better companion than AlphaTauri’s KOOV Parka. Featured in the "Shield V2" campaign, this versatile and packable parka is crafted with AlphaTauri’s own Taurobran® technology...

Campaigns

AlphaTauri Partners with Austrian Olympic Team

With the countdown to the Olympic Winter Games 2026 underway, AlphaTauri is thrilled to announce its role as the official outfitter for the Austrian Olympic Committee (ÖOC).

Campaigns

ALPHATAURI x FC RED BULL SALZBURG

AlphaTauri is proud to support the homeland national champions of FC Red Bull Salzburg for yet another year.

Campaigns

JOËL SCHWÄRZLER AS ALPHATAURI BRAND AMBASSADOR

Professional tennis player Joël Schwärzler is officially Brand Ambassador for AlphaTauri.

Campaigns

COMMUTE / AlphaTauri Autumn-Winter 24

There is power in navigating life’s day-to-day, especially for commuters. A strive for ultimate practicality and ease of navigation, and a sense of achievement in conquering the day that can be further affirmed by the right apparel and equipment.

Campaigns

MOVE / AlphaTauri Autumn-Winter 24

An ode to freedom of movement, our “Move” campaign is presented by Red Bull athlete Jiro Platt, and skate influencers Holi Mel and Garret Casto.

Collections

Discover AlphaTauri Autumn-Winter 2024 Collection

Explore the AlphaTauri Autumn-Winter 2024 Collection. Discover innovative and stylish winter wear crafted with advanced technology and premium materials.

Campaigns

ALPHATAURI X WILL CLAYE

In the spirit of fashion and sport being universal languages, AlphaTauri collaborated with Red Bull Athlete Will Claye on creating a custom collection with a purposeful message.

Campaigns

S/S24 ON FC RED BULL SALZBURG PLAYERS

FC Red Bull Salzburg players bring their big-game attitude to the stadium, setting the field on fire in an AlphaTauri-powered fashion edit.

Campaigns

AlphaTauri – Official Clothing Partner of FIA

In the fast lane of fashion and innovation, AlphaTauri is set to make history as the first Official Clothing Partner of the Fédération Internationale de l'Automobile (FIA).

Collections

The AlphaTauri Spring Summer 2024 Collection

Energy is found in the dynamic speed that transforms shapes, creating new forms and motion.

Campaigns

AlphaTauri X FC Red Bull Salzburg

AlphaTauri dresses FC Red Bull Salzburg for the UEFA Champions League

Innovation

Warpknit: A body-mapped jacket in TAUROBRAN®

The Warpknit jacket unites AlphaTauri’s innovative production techniques with its groundbreaking textile technology in a state-of-the-art garment, made from a single pattern piece.

Innovation

ALPHATAURI 3D KNIT – DRIVEN BY MOVEMENT

Whatever drives us to move and express ourselves, clothes that move freely with the body can empower and inspire,

Campaigns

DRIVEN BY – TESS LIEDER INTERVIEW

AlphaTauri draws inspiration from adventurers and trailblazers who shape their own narrative.

Campaigns

DRIVEN BY – ANNE VEENENDAAL INTERVIEW

AlphaTauri draws inspiration from adventurers and trailblazers who shape their own narrative.

Events

PITTI UOMO & AW 2023 PREVIEW

AlphaTauri presented the Autumn/Winter 2023 collection at the 103rd Pitti Uomo in Florence, the world's most important platform for men's clothing.

Collections

SPRING/SUMMER 2023: A PRIVATE ISLAND

The urge to find a secluded space of serenity is a need common to all metropolitan adventurers. The lure of white sandy beaches, crystal clear skies, the sensation of being alone and at peace is a sensation we all yearn for.

Innovation

ALPHATAURI 3D KNIT TECHNOLOGY

AlphaTauri’s signature 3D Knit transforms how you wear and conceive knitwear. Gone are the days of uncomfortable knitted jumpers

Collections

THE FUTURISTIC ACOUSTICS

Natural phenomena create incredible forms, to the point that they could be architectural shapes.

Events

A PRIVATE ISLAND AT PITTI UOMO

From 14th to 17th of June 2022, AlphaTauri returned to the 102nd edition of Pitti Uomo in Florence, Italy – the world's most important platform for men's clothing.

Collections

PREVIEW: AW 2022 COLLECTION

AlphaTauri presents the key pieces of the upcoming Autumn/Winter 2022 collection

Events

ALPHATAURI MADE WAVES AT PITTI UOMO

From 11th June to 13th January 2022, AlphaTauri returned to the 101st edition of Pitti Uomo in Florence, Italy

Collections

ALPHATAURI SS22 "ORGANIC MODERNISM"

AlphaTauri Spring/Summer 2022 is inspired by a blend of different creative mediums

Events

ALPHATAURI POPS-UP AT PITTI UOMO

From 30th June to 2nd July 2021, AlphaTauri returned to the physical format of Pitti Uomo in Florence, Italy - the world's most important platform for men's clothing.

Events

ALPHATAURI LAUNCHES IN JAPAN

New horizons. AlphaTauri is expanding its presence in the Asian market with the official launch of an online boutique in Japanese.

Collections

SHOWROOM OPENING AND AW21 PREVIEW

AlphaTauri presents key looks from its upcoming Autumn/Winter 2021 women’s and men’s collection as a multi-disciplinary performance expressed in installation art, F1 car launch and fashion presentation.

Collections

ALPHATAURI’s NEW SS21 COLLECTION

AlphaTauri's new Spring/Summer '21 collection "Correspondence" is inspired by the fusion of contemporary fashion with technological innovation.

Events

LA RINASCENTE POP-UP

Earlier this year AlphaTauri had their first partnership with Rinascente Luxury department store in Milan. When the opportunity arose to collaborate again, AlphaTauri was excited to once again showcase...

Events

FASHION AT THE RACES

The desire to blaze new trails and build innovative and creative platforms is what fuels AlphaTauri. To mark the start of the eagerly anticipated Formula 1 season ...

Events

AlphaTauri x Galeries Lafayette Berlin

Just in time for the start of spring, AlphaTauri helped Galeries Lafayette Berlin to bathe in a warm, sun-kissed glow. In addition to a vibrant presentation in the glass light cone of Berlin’s famous luxury department store ...

Events

AlphaTauri conquers the fashion capital Milan

In February 2020 AlphaTauri twice invaded the Italian fashion metropolis of Milan with two exclusive events: the takeover of the Rinascente luxury department store and the presentation of the new Scuderia AlphaTauri Formula 1 racing car.