At the Olympic Winter Games in Milano Cortina 2026, the Austrian Olympic Comité (ÖOC) and the Austrian Paralympic Committee (ÖPC) together with all their athletes showcase their ambitions, skill and excellence in a breadth of disciplines. This is a story of national excellence, being told on a global stage - one woven through innovation and precision. AlphaTauri is the proud outfitter to the teams, providing cutting-edge thermal clothing and uniforms. This is a full circle moment, where Austrian brand AlphaTauri works in collaboration with the Austrian teams, to create performance wear which becomes a statement of unity and purpose, and a story of pride for the athletes.

For Milano Cortina 2026, AlphaTauri's unique thermal clothing is designed on point for the teams competing in one of sport's most unpredictable environments. From winds, cold to high altitudes, conditions require specific technical performance from clothing. The designs reach into the sophistication of technology and fashion - and reflect the energy powering the Austrian team: with a sense of resilience, pride, and constant evolution. The two-time Olympic champion Anna Gasser shares her enthusiasm for the AlphaTauri designs: "The outfit is something you wear during one of the most important competitions of your career, accompanying you from your first appearance all the way to the medal celebration at the Austria House."

"We are very proud to have AlphaTauri as the perfect partner for the crucial area of thermal clothing at the Olympic Winter Games," continues ÖOC Secretary General Florian Gosch. "The brand shares our values of performance and precision and is one of the leading premium brands for functional fashion. It is special that two Austrian players come together to jointly drive passion and commitment in the sports sector."

Innovation, speed, and a strong focus on details are the design pillars that unite the Olympic Team Austria and the Paralympic Team Austria with AlphaTauri: the designs focus on technical details - with pieces that must provide comfort under extreme conditions - ensuring that athletes remain insulated and focused on performance. "The outfits need to have this functionality - it can be very cold, it can be wet, it can be different every time, with varying weather conditions," Florian Gosch, explains.

Input from athletes and the Austrian Olympic Comité was a crucial step in the design process. Snowboarder and Olympic champion Benjamin Karl together with other top competitors provided performance insight directly into the design process. "As a four-time Olympian and three-time medal winner, I know what we need, what might have been missing in the past, and what we athletes actually want to wear," Karl explains. "AlphaTauri is the perfect partner for that – they combine fashion and technology with a unique standard that sets them apart from all other brands in this segment." Athletes' needs are clear and set around functionality: AlphaTauri gear provides reliable and versatile comfort, with technical details that facilitate movement and wear, which allows athletes to fully focus on their performance.

The designs inspired by the wild beauty of Austrian mountains combine the lines of the landscape with graphic contrasts, to create a bold aesthetic statement. Performance wear is sleek, minimal and bold with functional details, true to AlphaTauri form.

In the world-class arena of Winter sports, Austria's athletes compete with power and precision. The AlphaTauri uniforms and thermal wear provide the refined, resilient, and distinctly Austrian details for their public appearances, and serve as a reminder that excellence is never a single entity. Performance is built around a dual force: athleticism and design, movement and innovation, present and future.