Welcome to AlphaTauri

AlphaTauri is the owner of Scuderia AlphaTauri which was renamed in 2020. With this change a new design language was introduced to the paddock, supporting the pilots with the perfect look so they can win on and off the track.

AlphaTauri is a fashion brand within the umbrella of the Red Bull family. The clothes are innovative with purposeful design, using pioneering technologies and premium fabrics. The purpose is to make clothing for individuals living a fast-paced lifestyle, by providing functionality and innovation but never sacrificing style.

As a welcome to the world of AlphaTauri, we are offering 25% off the clothing modeled by Yuki, Pierre and Franz plus other styles on this page. Use the following code (ends August 31st, 2021):

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For AlphaTauri innovation is key, and racing creates a hub of extraordinary pioneers to constantly challenge the status-quo. That is why Scuderia AlphaTauri is the perfect partner for us to drive our core mission. We are both seeking to explore new paths driven by innovation, with a passion for new technology and how it might improve performance. Through this partnership, fashion and engineering come together within an environment that appreciates style and functionality.