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Welcome to the world of AlphaTauri
AlphaTauri is the game-changing fashion enterprise founded by Red Bull, fearlessly redefining the very essence of apparel. Driven by an unwavering commitment to push boundaries and redefine possibilities, AlphaTauri combines contemporary design with cutting-edge textile innovations and technologies, setting new standards in the industry.
As an integral part of the Red Bull family, AlphaTauri infuses the world of sports excellence with aesthetics and style, reinforcing the brand's core values, its unwavering dedication to innovation and the relentless pursuit of excellence.
AlphaTauri continues to influence and inspire both athletes and fashion enthusiasts, bridging the gap between style and technology with a unique and compelling vision, elevating fashion to newlevels of comfort and performance, and adding value to both body and mind.
AlphaTauri – The Origins
The brand is named in tribute to the AlphaTauri star – the brightest, most radiant and powerful star in the Taurus constellation – that of the Bull, paying tribute to our Red Bull heritage. The energy that inspires AlphaTauri is at the heart of this, and the star’s placement directly in the Bull’s eye aligns with the brand’s focus on precision and perfection.
Technologies and innovations
In the core of the brand lays that we constantly explore and research new approaches within fashion: whether it is developing textile technologies and innovative features or going beyond existing solutions by putting them into a new fashion context.
Our Community
The unique world of AlphaTauri combines fashion, sports and culture. With this in mind, we collaborate with inspirational people who share a common passion to challenge what is, and elevate what will be.
Tom Bridge
— Red Bull Athlete, Freestyle Kitesurfing
“What drives me is the wind. What really drives me to get better is to inspire younger generations because all I want to see is the sport to grow and progress and have a bright future.”
Evie Richards
— Red Bull Athlete, Mountainbike Racing
“What drives me are the Olympics. I’ve dreamt of the Olympics since I was 8 years old and since that age i’ve wanted to do any sports to get to the Olympics."
Jason Paul
— Red Bull Athlete, Freerunning
“There is a lot of things I am driven by, but play is the most exciting thing. The way of experimenting, trying things and following the feeling of discovering something new.”
Anri Kawamura
— Red Bull Athlete, Moguls Skiing
“I want to spread the excitement of ski mogul all over the world."
Tiromana Tupea
— Red Bull Athlete, Breakdance
“There is a lot of things I am driven by, but play is the most exciting thing. The way of experimenting, trying things and following the feeling of discovering something new.”
Travelwear Partner of FC Red Bull Salzburg
Every winning team needs to look the part: As the proud Official Travelwear partner of FC Red Bull Salzburg, AlphaTauri is delighted to be working with the national champions.
