On a beautiful day in Madrid, with the city’s vibrant streets bathed in sunny golden hues, AlphaTauri partnered with one of the most skilled athletes in the world—Viki Gómez, a Spanish-born Red Bull BMX Flatland legend, to shoot the Spring-Summer 2025 collection and capture the essence of Madrid through the eyes of the man who had lived and breathed its rhythm for years.

As the camera began to roll, Viki stood on his bike to showcase the new pieces which flowed with him as he moved, utilising the collection’s seamless blend of performance and style. The OLIGH V1.Y9.01 waterproof lightweight jacket, with its sleek lines and advanced fabric, was perfect for the unpredictable city weather. Meanwhile, the OLUM V1.Y9.01 — a lightweight and breathable overshirt—ensured that Viki stayed fresh and comfortable while pulling off complex tricks.

As the legendary rider cycled down the cobbled streets, he shared stories of Madrid’s most iconic locations, the ones that shaped his passion for BMX. "Madrid’s streets are more than just roads; they’re a playground for anyone willing to push their limits."

AlphaTauri’s collaboration with Viki wasn’t just about fashion—it was about bringing together the spirit of adventure, innovation, and style. As the sun set behind the Madrid skyline, the team knew they had captured more than just a collection. They had captured a feeling—a way of life. And in that moment, Viki Gomez embodied everything AlphaTauri stands for: effortless style, unparalleled performance, and the joy of living in the moment.