Max Verstappen and AlphaTauri proudly launch an official partnership with the Four-Time F1® World Champion becoming a Global Brand Ambassador in 2025. In this role, Verstappen will highlight AlphaTauri’s fashion on a global scale, traveling to 24 different racing locations worldwide for the 2025 season – and doing so in style.
To celebrate the Launch, AlphaTauri sat down with Max for an interview. Boosted by his recent victory and another successful season, having secured his fourth Formula One World Championship title with Red Bull Racing, he is enthusiastic about sharing his experiences.
The victory, he is quick to tell us, feels great; he’s thankful and humble when receiving congratulations. A lot of the credit, he says, comes down to intense teamwork: “We really had to pull it together as a team. Also, from my side, I had to try to overperform a little bit, which is not always the easiest, with so many good Formula 1 drivers. There were a few races where we overperformed, and I think that made the difference at the end of the day in the championship.”
With a global career and Monaco as his home base, travelling is one of the most incredible aspects of his life. Japan, he shares, is one of his favourite destinations. While some of his preferred tracks are located in iconic European cities, Tokyo is the city that conquered his heart long ago. “Everyone should see it once in a lifetime. Travel to Japan, for sure!” he exclaims. “Austin is also a really cool place; Miami too. In Europe, a lot of the more traditional tracks are amazing. It‘s often the track for me that defines the place; sometimes it‘s the city.”
Staying grounded amid such an intense schedule, he explains, is the key to success. Max finds balance by striving for his dreams while cultivating happiness close to his family and friends: “It‘s very important to find your own time, to rest up, and to spend time with family and friends,” he says. “Freedom just means being at home, not having to think about the schedule that I normally live on. That is proper freedom.” For Max it’s about values and the people who matter most. “I‘ve been working towards success my whole life,” he reflects. “At the end of the day, though, that doesn‘t define happiness. Real happiness comes from your friends, and loved ones. That is the real success, if you have that.”
AlphaTauri and Max share a long history of friendship, and he knows the designs well. “I always like the AlphaTauri styles; it‘s very classy. It‘s a good fit, and very comfortable,” he says. The synergy between design and technical functionality is key to his confidence – whether before a race, off the track, or while travelling to a Grand Prix. “There are other brands where it can look cool, but it‘s not comfortable to wear. With AlphaTauri, what I like is that it looks slick, it looks really stylish, and it‘s really great to wear.” With those words, Max Verstappen brings the interview to a close and confidently walks on set, ready for the shoot.
