For our latest Spring-Summer 2025 campaign we travelled to the playground of two of the world’s most fearless big surf athletes, Laura Coviella and Andrew Cotton. Near the Portuguese town of Nazaré, wind and water collide to create the world’s biggest waves, where surfers dream of breaking new records. This rugged coastline provided a dramatic backdrop for AlphaTauri’s “ENDURE” campaign shoot, with Red Bull athletes Laura and Andrew bearing witness to the stunning force of nature in this unique place.
Laura and Andrew wore the new collection surrounded by the sheer force of nature, and reflected on their love for the sport, and how they managed to overcome their fears to tackle the biggest waves on earth. The collection reflected this adventurous spirit of pushing the boundaries of what’s possible with clothing that gave them maximum protection, while not hindering movement. The colour palette reflected the natural hues of the coastline, making our surfers seem to melt into the landscapes around them, whether on grassy dunes or in front of a white wash of water roaring in front of them.
Thanks to the Tauroshield three-layer fabric technology, each piece is lightweight and breathable, yet fully water resistant, offering ultimate protection against the elements. Taped seams and an optimised cut make our key pieces, the waterproof and lightweight OMERO Parka and the OLIGH Jacket, highly packable, and a membrane layer allows moisture to escape. With its functional approach and optimised design, it allows our exceptional athletes to focus on what they love most - tackling nature head-on and catching a ride on the world’s biggest waves.
