Partnership
AlphaTauri and Atlético de Madrid Unveil New Formal Wear Collection
In a joint photoshoot held at the iconic Riyadh Air Metropolitano Stadium, AlphaTauri and Atlético de Madrid proudly revealed the club's new formal wear collection. Designed for both functionality and elegance, the collection will outfit the men's and women's first teams as well as the Madrileño Team, further solidifying the club's partnership with Red Bull.
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AlphaTauri brings its expertise in innovative design and cutting-edge textile technology to this collaboration. The collection features versatile pieces tailored for both travel and formal occasions, including 4-way-stretch travel suits designed to resist creasing and 3D-knitted garments. The result is a seamless fusion of comfort, practicality, and sleek aesthetics, reflecting both brands' shared commitment to excellence.
The photoshoot showcased Atlético players Xenia Pérez, Andrea Medina, Rosa Otermín, Antoine Griezmann, Jose Maria Gimenez and Johnny Cardoso modeling the collection against the stadium's dynamic backdrop blending the club's storied tradition with AlphaTauri's modern design ethos.
This collaboration adds a new dimension to Atlético's partnership with Red Bull, which began earlier this year with an agreement running through June 2027. By translating shared values into innovative design and bold aesthetics, the partnership sets a new standard for the intersection of sports and lifestyle.
Karl-Heinz Lauterbach, CEO of AlphaTauri, shared his excitement: "As a brand, we prioritise timeless design – focusing on longevity, clarity, and functionality. Atlético de Madrid shares these values in sport, and together, we're redefining how fashion and sport seamlessly come together."
Óscar Mayo, Atlético de Madrid's Chief Operating Officer, echoed these sentiments: "We're excited to expand our partnership with Red Bull through AlphaTauri, which will dress our first teams and the Madrileño side. Shared ambition and vision make collaborations like this limitless."
Partnerships