Karl-Heinz Lauterbach, CEO of AlphaTauri, shared his excitement: "As a brand, we prioritise timeless design – focusing on longevity, clarity, and functionality.
Atlético de Madrid shares these values in sport, and together, we're redefining how fashion and sport seamlessly come together."
Óscar Mayo, Atlético de Madrid's Chief Operating Officer, echoed these sentiments: "We're excited to expand our partnership with Red Bull through AlphaTauri, which will dress our first teams and the Madrileño side.
Shared ambition and vision make collaborations like this limitless."