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AlphaTauri and ABT SportsLine Announce Exciting New Partnership
AlphaTauri is thrilled to announce a new collaboration with ABT Sportsline, a globally renowned enterprise known for their exclusively tuned cars and expertise in motorsport prowess.
This partnership highlights the shared values of innovation and exceptional quality of both brands. Going forward, AlphaTauri will dress the drivers and management of the ABT Sportsline DTM team with its collections, which blend high-quality fashion with the functional properties of sportswear. Additionally, AlphaTauri will launch further activations with ABT Sportsline.
"We are very proud," says Harry Unflath, Head of ABT Sports Marketing. "Thanks to AlphaTauri, we are not only the most successful active DTM team but also the best-dressed team in the paddock. We have an array of exciting ideas for future collaborations that will extend across the broader ABT group."
Karl-Heinz Lauterbach, CEO Global Consumer Products at
Red Bull, reflecting on the partnership, states, "After the long-standing partnership between Red Bull and ABT Sportsline was revived, becoming the fashion partner for the team and the ABT group was a natural progression. ABT is a company renowned for its exceptional work, and we are honoured to collaborate with them."
Isabelle Mi-A Ko, Global Head of AlphaTauri, adds, "As a premium fashion lifestyle brand, we combine sports and fashion. Our collections provide comfort and style throughout the day, making them the perfect fit for ABT's dynamic and high-performance environment."
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