ALPHATAURI POPS-UP AT PITTI UOMO
From 30th June to 2nd July 2021, AlphaTauri returned to the physical format of Pitti Uomo in Florence, Italy - the world's most important platform for men's clothing.
FASHION FOR A FAST-PACED LIFESTYLE
AlphaTauri is a premium fashion brand fusing fashion and function for individuals living a fast-paced lifestyle.
ALPHATAURI LAUNCHES IN JAPAN
New horizons. AlphaTauri is expanding its presence in the Asian market with the official launch of an online boutique in Japanese.
SEAMLESS KNITWEAR FOR MAXIMUM COMFORT
Our seamless 3D-Knit Collection is designed for maximum comfort and flexible movement. Each garment is knitted in one piece and therefore entirely seamless – a process that results in less material waste.
THE TAUROBRAN® SWEAT CAPSULE
Maximum style for any weather. Tackle unpredictable April showers and defend the elements with AlphaTauri’s TAUROBRAN® Sweat Capsule collection.
WATERPROOF AND BREATHABLE TAUROBRAN TECH
Fashion that’s as multifaceted as your lifestyle. Taurobran® is a unique, breathable membrane that uses electrospinning technology to make your fashion item waterproof, yet exceptionally soft, comfortable and breathable.
WARMING UP FOR THE NEW SEASON
Scuderia AlphaTauri drivers Pierre Gasly and Yuki Tsunoda are kicking of a new season with stylish and innovative gear – on and off-track.
HEAR THE OUTSIDE WORLD WITH HOOD UP
Float into Spring with our versatile parkas KOOV and KAAV that not only keep you protected from the elements but also feature laser-cut perforations at ear hole level for clarity of hearing and increased awareness of one’s surroundings.
SHOWROOM OPENING AND AW21 PREVIEW
AlphaTauri presents key looks from its upcoming Autumn/Winter 2021 women’s and men’s collection as a multi-disciplinary performance expressed in installation art, F1 car launch and fashion presentation.
ALPHATAURI’s NEW SS21 COLLECTION
AlphaTauri's new Spring/Summer '21 collection "Correspondence" is inspired by the fusion of contemporary fashion with technological innovation.
A CLEAN SLATE FOR THE NEW YEAR
The simple act of turning a page in a calendar from one year to the next sparks the desire for a fresh start. It also stirs up the appetite for a clean wardrobe that reflects the mood of rejuvenation.
OUTSMART TEMPERATURE SWINGS GO HANDS FREE
Grab this Winter with both hands and make your everyday more comfortable with smart backpack straps that allow you to carry your coat hands-free over the shoulders.
HEATABLE FASHION AGAINST THE COLD
Fusing fashion, function and technological innovation, AlphaTauri introduces a cross-seasonal collection of app-controlled, heatable jackets and gilets that will keep you extra warm this winter.
OUR TIME IN TURKEY
After such an incredible and busy week, full of new partnerships and historical events it is hard to find the words to summaries our time in Istanbul.
FAST FASHION WITHOUT FAST FASHION
“Fast fashion” has, of course, got a negative stigma within the fashion and apparel industry. However, AlphaTauri has found a new definition for Fast Fashion, and it starts with 3D knit technology.
PACKABLE SYSTEMS & CARRYING FUNCTIONS
Changeable weather conditions and constant temperature fluctuations hinder our outfit planning on a daily basis. AlphaTauri’s jackets and parkas offer a solution to this with integrated packing systems!
BEHIND THE SCENES AW20 CAMPAIGN
In March 2020, the Autumn/Winter campaign went to the Spanish metropolis of Barcelona. In Mies van der Rohe’s world-famous Barcelona Pavilion, International style architecture and innovative premium fashion merged to create breath-taking campaign images.
LA RINASCENTE POP-UP
Earlier this year AlphaTauri had their first partnership with Rinascente Luxury department store in Milan. When the opportunity arose to collaborate again, AlphaTauri was excited to once again showcase...
THE AUTUMN WINTER 2020 COLLECTION
Humans are not lone travelers, through evolution we have developed the need for human connection and interaction. At a time when the world seems to stand still, it is constantly moving, and so are we.
FASHION AT THE RACES
The desire to blaze new trails and build innovative and creative platforms is what fuels AlphaTauri. To mark the start of the eagerly anticipated Formula 1 season ...
AlphaTauri x Galeries Lafayette Berlin
Just in time for the start of spring, AlphaTauri helped Galeries Lafayette Berlin to bathe in a warm, sun-kissed glow. In addition to a vibrant presentation in the glass light cone of Berlin’s famous luxury department store ...
SCUDERIA ALPHATAURI - HANGAR 7 LAUNCH EVENT
On 14 February 2020 AlphaTauri staged a spectacular evening for fashion and Formula 1 fans in what is probably Salzburg’s most exciting location – the world-renowned Hangar 7.
AlphaTauri conquers the fashion capital Milan
In February 2020 AlphaTauri twice invaded the Italian fashion metropolis of Milan with two exclusive events: the takeover of the Rinascente luxury department store and the presentation of the new Scuderia AlphaTauri Formula 1 racing car.
MOBILE INNOVATION LAB
The Mobile Innovation Lab (MIL) from AlphaTauri provides people with unique perspectives and experiences related to both textile and retail innovations.