Stories

Float into Spring with our versatile parkas KOOV and KAAV that not only keep you protected from the elements but also feature laser-cut perforations at ear hole level for clarity of hearing and increased awareness of one’s surroundings.

AlphaTauri presents key looks from its upcoming Autumn/Winter 2021 women’s and men’s collection as a multi-disciplinary performance expressed in installation art, F1 car launch and fashion presentation.

AlphaTauri's new Spring/Summer '21 collection "Correspondence" is inspired by the fusion of contemporary fashion with technological innovation.

The simple act of turning a page in a calendar from one year to the next sparks the desire for a fresh start. It also stirs up the appetite for a clean wardrobe that reflects the mood of rejuvenation.

Grab this Winter with both hands and make your everyday more comfortable with smart backpack straps that allow you to carry your coat hands-free over the shoulders.

Fusing fashion, function and technological innovation, AlphaTauri introduces a cross-seasonal collection of app-controlled, heatable jackets and gilets that will keep you extra warm this winter.

After such an incredible and busy week, full of new partnerships and historical events it is hard to find the words to summaries our time in Istanbul.

In general, leather is a style that returns seasonally and sometimes the struggle is how to wear it. However, this Autumn/Winter AlphaTauri have created some staple wardrobe pieces that are simplistic, making it effortless to combine with everyday items.

Alex Albon made his Formula 1 debut at the 2019 Australian Grand Prix with Toro Rosso following an increasingly impressive Rookie season and finally being promoted to the Red Bull Racing Team for the Belgian Grand Prix that same year.

“Fast fashion” has, of course, got a negative stigma within the fashion and apparel industry. However, AlphaTauri has found a new definition for Fast Fashion, and it starts with 3D knit technology.

This season we have a few colour combinations to note, but one of AlphaTauri's most prominent in the Autumn/Winter 20 collection is Lime and White. These neon hues are paired with staple silhouettes making them...

Ahead of this weekend’s Russian GP in Sochi, Scuderia AlphaTauri’s Daniil Kvyat has had a look at our Autumn/ Winter 2020 collection and selected 5 of his favourite items for the coming months.

Changeable weather conditions and constant temperature fluctuations hinder our outfit planning on a daily basis. AlphaTauri’s jackets and parkas offer a solution to this with integrated packing systems!

In March 2020, the Autumn/Winter campaign went to the Spanish metropolis of Barcelona. In Mies van der Rohe’s world-famous Barcelona Pavilion, International style architecture and innovative premium fashion merged to create breath-taking campaign images.

Earlier this year AlphaTauri had their first partnership with Rinascente Luxury department store in Milan. When the opportunity arose to collaborate again, AlphaTauri was excited to once again showcase...

The Spa race has always been a classic on the racing calendar. The course variety in the hilly landscape of the Belgian Ardennes makes Spa is one of the drivers' favourite racetracks.

Humans are not lone travelers, through evolution we have developed the need for human connection and interaction. At a time when the world seems to stand still, it is constantly moving, and so are we.

The desire to blaze new trails and build innovative and creative platforms is what fuels AlphaTauri. To mark the start of the eagerly anticipated Formula 1 season ...

Just in time for the start of spring, AlphaTauri helped Galeries Lafayette Berlin to bathe in a warm, sun-kissed glow. In addition to a vibrant presentation in the glass light cone of Berlin’s famous luxury department store ...

On 14 February 2020 AlphaTauri staged a spectacular evening for fashion and Formula 1 fans in what is probably Salzburg’s most exciting location – the world-renowned Hangar 7.

In February 2020 AlphaTauri twice invaded the Italian fashion metropolis of Milan with two exclusive events: the takeover of the Rinascente luxury department store and the presentation of the new Scuderia AlphaTauri Formula 1 racing car.

Inspiring, innovative fashion for the warm weather season: the styles of the Spring/Summer 2020 Collection marry functional details with sophisticated designs for an exceptional everyday look.

The Mobile Innovation Lab (MIL) from AlphaTauri provides people with unique perspectives and experiences related to both textile and retail innovations.

Finding the perfect jacket for travelling, festivals and variable weather conditions is no mean feat. In response to this, AlphaTauri has developed innovative jackets and parkas that can be easily folded down to a convenient size.

Take a look behind the scenes of the AlphaTauri Autumn/Winter 2019 campaign - an insight into the next wave of the AlphaTauri world.

The perfect fusion of innovative technologies and casual wearability: AlphaTauri stands for purposeful design, unique functionality and premium materials.

From 1 - 20 April 2019 AlphaTauri installed the first temporary 3D-Knit Lab as an interactive pop-up concept in the 64m2 exhibition space at the main entrance of the renowned and much-loved Berlin department store KaDeWe.

Fashion doesn’t just need to look good, it must also meet the needs of our daily lives and fit in with a modern lifestyle. ALPHATAURI stands for fashion that marries style and quality and catches the eye with numerous carefully considered features.

Driven by purpose, AlphaTauri fuses fashion with style and engineers new technological features, which range from innovative textile technologies to groundbreaking production techniques ...