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ALPHATAURI AND FIA EXTEND OFFICIAL CLOTHING PARTNERSHIP THROUGH 2027
AlphaTauri and the Fédération Internationale de l’Automobile (FIA) are extending their
successful collaboration, with AlphaTauri continuing as the Official Clothing Partner of the FIA until the end of
2027. The renewed agreement builds on a partnership that has already redefined how motorsport’s global governing
body approaches style, comfort and convenience for its people.
Since the start of the partnership in 2024, AlphaTauri has equipped FIA around the world with innovative clothing and accessories tailored to the demands of life in the paddock, race control and on the road. From trackside operations to flagship events such as the FIA Awards, the collection has brought a unified, contemporary look to the organisation while showcasing the brand’s fusion of fashion and functionality.
The extension to 2027 underlines the strength of the relationship between both organisations. It follows a period of close collaboration characterised by excellent day‑to‑day cooperation, a shared ambition for innovation and positive feedback from FIA on the performance and wearability of the AlphaTauri wardrobe.
Looking ahead, AlphaTauri will continue to supply FIA with a complete head‑to‑toe wardrobe,
combining technical fabrics and considered silhouettes with a clean, modern aesthetic. The brand will also remain an
official partner of the annual FIA Awards, ensuring a coherent visual identity from the paddock to one of the most
prestigious nights on the motorsport calendar.
With the partnership confirmed through 2027, AlphaTauri will
continue to equip FIA with considered, functional pieces designed for the demands of global motorsport.
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