AlphaTauri has arrived in Ibiza with a “Fashion Energy Station” store takeover concept

We’ve landed in Ibiza with our “Fashion Energy Station” store takeover at Ibiza Gallery, the island’s new luxury shopping destination. As a special feature, iconic local boutique reVOLVER Ibiza is hosting a sunglasses installation inside our space, curating a mix of luxury eyewear brands that completes the lifestyle offer.

To mark the opening, guests from the worlds of culture, fashion and sports joined the brand to inaugurate the new space. Against a backdrop of sound from the event’s DJ, the night unfolded with a skateboard session by Danny León and a BMX show by Viki Gómez, transforming the plaza into a live expression of movement, style and energy.

Inside, the Fashion Energy Station reflects how we see relaxed, technical dressing for the island. The interior is calm and minimal, with clean lines, light materials and considered lighting. The store carries a regularly updated edit from our main line. Key pieces include 3D knitwear, easy‑care outer layers and coordinated sets designed to travel well and work across different parts of the day. The colour palette is understated, with soft neutrals and muted tones that sit naturally in Ibiza’s coastal environment.

Open throughout the season at Ibiza Gallery, our Fashion Energy Station will host selected in‑store activations and athlete appearances in collaboration with Red Bull Spain.

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