Campaign
Commute | AlphaTauri Spring-Summer 2025
A city always in flux
There’s nowhere like Berlin: model and content creators Sadiq Desh and Alessa Winter showcase key pieces in our Spring-Summer Campaign, COMMUTE. It’s the perfect place to set the next storytelling campaign which both influencers call their home. Sadiq revels in the unexpected, and Alessa enjoys the endless possibilities which the city offers. Crossing from the retro-futuristic underground station at the ICC, to the modern geometry of the Futurium Museum, Sadiq and Alessa traverse an urban landscape which is uniquely Berlin - gritty, sleek, and full of contrasts. The city is their playground, and AlphaTauri their armour - designed for ultimate comfort and protection.
Men's Collection Women's Collection
Designed to move
Sharing the same passion for travel, Sadiq and Alessa showcase contemporary, seasonless clothing which redefines the concept of outerwear. The OBOSS Performance-Stretch Blazer and matching PETAR Performance-Stretch Pants worn by Sadiq is crafted from high-tech, wrinkle-resistant fabric, ensuring it stays in great shape throughout the day. Matching this is the black ALOP backpack, fully waterproof with Shock-resistant 13” laptop pocket, keeping technology essentials safe. Alessa glides through city streets combining the JEUWOL Power Stretch Jersey Polo-Shirt in black and matching PEPA Power Stretch Jersey Leggings. Every stitch is a statement: precision meets ease, function meets form.
Future forward functionality
Textures of steel, concrete and glass, and geometric lines refracting, against the sounds and bustle of a city alive - this is the urban landscape many of us move around in. AlphaTauri acknowledge this with thoughtfully engineered pieces which support our commute, with lightweight water resistant jackets and high-tech fabrics with laser-cut perforations to enhance air circulation. These features, along with a refined minimalism and muted colour palette, blend seamlessly into the urban environment. For our models Sadiq and Alessa, its effortless style which proves sophistication doesn’t have to mean compromise. Whether rushing to a meeting or stepping into the night, AlphaTauri moves with you.
Campaigns