Alaska as a stage for performance and aesthetics
The new campaign titled "The Edge of Freedom" was shot amidst the spectacular winter landscape of Alaska: endless expanses, winding glacier rivers,
and crystalline ice walls not only provide a breathtaking backdrop but also serve as the visual leitmotif for the entire collection. The goal:
Clothing that can accompany you to the edge of the world – and beyond.
The fusion of technical materials, elegant tailoring, and thoughtful functionality immediately captivates. The focus is on how performance wear is translated into a modern, everyday context.