Winter protection for every environment

As winter’s chill deepens and the landscapes transform into snow-covered terrains, staying warm becomes more than just a necessity—it’s key to enjoying the season to its fullest. Whether you're navigating icy city streets or gliding down mountain slopes, AlphaTauri's "Shield" Campaign spotlights a selection of insulated outerwear designed to withstand the elements. Using premium materials like Primaloft® and RDS-certified down, these jackets and vests offer varying levels of insulation so you can face any winter scenario with ease, comfort, and style.

Jesse Augustinus: Champion Snowboarder Showcases AlphaTauri's Winter Essentials

In the "Shield" Campaign, Red Bull athlete and professional snowboarder Jesse Augustinus puts AlphaTauri’s Winter jackets to the test in the freezing conditions of Åre, Sweden. Known for his podium finishes and unique style, Jesse embodies the combination of sport, performance, and fashion that defines AlphaTauri. His experience in challenging winter environments makes him the ideal figure to showcase the brand’s insulated outerwear of the newest Autumn-Winter 24 collection.

Jesse’s first look features the ODORU Padded Down Puffer Jacket, built with heavy RDS-certified down insulation to offer superior warmth in freezing temperatures. Its sleek, contemporary design transitions effortlessly from the slopes to the city. Paired with the ODORU jacket, Jesse wears the PALAL Cargo Pants, designed with durable fabric and spacious pockets, ideal for outdoor versatility and comfort.

For days when the weather is cold but less extreme, Jesse opts for the OLIGT Quilted Primaloft® Jacket. This mid-insulated jacket features Primaloft® technology, ensuring warmth without added bulk, making it perfect for high-movement activities. The slim, refined fit ensures ease of movement while maintaining a clean, modern aesthetic.

Jesse layers up with the OCOAV Padded Down Puffer Vest, adding warmth to his core without limiting arm movement—a perfect piece for high-energy winter activities. Underneath, he wears the FINTA Seamless 3D Knit Crewneck Sweater, which uses 3D knit technology for a seamless, comfortable fit that excels at insulation while remaining lightweight. Ideal for layering, this sweater combines style and functionality, making it a versatile piece for both performance and casual settings.

Discover AlphaTauri’s Winter Jackets

The "Shield" range merges cutting-edge insulation technology with sleek design, providing maximum protection in the winter environment. If you are looking for a reliable, stylish winter jacket, AlphaTauri’s outerwear is designed to meet every challenge the season brings.