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BEHIND THE SCENES AW20 CAMPAIGN
In March 2020, the Autumn/Winter campaign went to the Spanish metropolis of Barcelona. In Mies van der Rohe’s world-famous Barcelona Pavilion, International style architecture and innovative premium fashion merged to create breath-taking campaign images.
Location
This iconic modern structure uses clear lines, and modern design: The AlphaTauri styles were staged
amongst the natural colour from the marble adorned walls in contrast with the assertive minimalist structural lines.
The mix of different marbles and chrome metal supports were the perfect background for this campaign,complimenting and accentuating the A/W20 collection colour palette. The ribbon windows and open plan structure allowed Tom Andrew to play with some very unique and natural lightleaks.
Staging
The English photographer, Tom Andrew, creates the perfect symbiosis of innovative fashion and modern
architecture through his creative composition using the natural beauty of the Pavilion’s minimalist structure and tantalising textures
of the intricate marble.
Campaigns