In March 2020, the Autumn/Winter campaign went to the Spanish metropolis of Barcelona. In Mies van der Rohe’s world-famous Barcelona Pavilion, International style architecture and innovative premium fashion merged to create breath-taking campaign images.
This iconic modern structure uses clear lines, and modern design: The AlphaTauri styles were staged amongst the natural colour from the marble adorned walls in contrast with the assertive minimalist structural lines.
The mix of different marbles and chrome metal supports were the perfect background for this campaign,complimenting and accentuating the A/W20 collection colour palette. The ribbon windows and open plan structure allowed Tom Andrew to play with some very unique and natural lightleaks.
The English photographer, Tom Andrew, creates the perfect symbiosis of innovative fashion and modern architecture through his creative composition using the natural beauty of the Pavilion’s minimalist structure and tantalising textures of the intricate marble.
CAR LAUNCH & AW23 AT NEW YORK FASHION WEEK
Fashion house AlphaTauri is the main sponsor of Scuderia AlphaTauri and the outfitter for Oracle Red Bull Racing and Formula One™.
PITTI UOMO & AW 2023 PREVIEW
AlphaTauri presented the Autumn/Winter 2023 collection at the 103rd Pitti Uomo in Florence, the world's most important platform for men's clothing.
SPRING/SUMMER 2023: A PRIVATE ISLAND
The urge to find a secluded space of serenity is a need common to all metropolitan adventurers. The lure of white sandy beaches, crystal clear skies, the sensation of being alone and at peace is a sensation we all yearn for.