the AlphaTauri Autumn / Winter 2023 collection
Driven by __________
Unlock the future with the AlphaTauri Autumn/Winter 2023 collection, where innovation meets style and ambitions take center stage. We believe that behind every remarkable story lies a remarkable journey. Each of us is driven by something unique - an unstoppable energy, an unwavering ambition, or a profound emotion. It's this driving force that propels us forward, bringing us closer to our dreams, that is at the heart of AlphaTauri’s new Autumn/Winter collection.
Fusing Fashion and Function
Whether it’s travelling to a race on long haul flights, or preparing for a game, the modern designs of Autumn/Winter 2023 bring dynamic style to the mix. Transformable outerwear pieces featuring packable travel systems that can be effortlessly transformed into portable bags. The heatable capsule collection further consolidates this fusion of fashion and function, with a collaboration between AlphaTauri, Deutsche Telekom and Schoeller Textil AG. This smart fashion design brings E-Soft-Shell heating technology to the collection, with integrated devices allowing to regulate the temperature of the item of clothing, with a synchronised app function for easy use.
Driven by Purpose and technology
AlphaTauri takes inspiration from adventurers and trailblazers who forge their own path. Joining forces with esteemed talents from the worlds of Formula One® and sports, AlphaTauri delves into the essence of shaping your own narrative. Formula One® driver Yuki Tsunoda embodies personal excellence, while professional athletes Anne Veenendaal and Tess Lieder (former Wester) showcase the power of camaraderie and achievement. Together with these Red Bull athletes, we are driven by the shared curiosity of winning together and pushing the boundaries of excellence.

From the iconic KOOV and KAAV parkas, enhanced with waterproofing Taurobran®, to the seamlessly knitted 3D Knit pieces, our collection emphasizes precision, accuracy, and intricate details.

Embrace the spirit of transformation with AlphaTauri's AW 2023 collection. Unleash your inner drive and step into a future where style, innovation, and success converge.