01 – Brand Mission

We are combining what other brands are collaborating for: We are already owning and living the synergy of fashion, function, culture & sports.

02 – Brand Promise

Pairing aesthetics innovation, function and quality: Giving athletes a distinctive fashionable look and giving an active look to fashion followers.

03 – Brand Mindset

We are the one and only fashion brand by Red Bull. In the year ahead, our mission is to become even more integrated across the company and actively deliver value.

01 – FUSING STYLE AND FUnCTION

Covering all your daily, travel and event ventures in a distinctive sophisticated style and appropriate functions.

02 – TRANSFORMABILITY

Easy-To-Combine and Effortless-To-Wear outfits. Fluidly blending occasions through matching sets, material groups, with a focus on OTW & Knit.

03 – PAIRING INNOVATION & DURABILITY

Just like our parent brand Red Bull, we are offering consistency: long-lasting quality, reliable fit & functions, while driving surprising innovations from 3D Knit to heatable technology.

04 – UNCOMPROMISED QUALITY

Fusing premium fabrics, yarn, functional details & workmanship with sophisticated designs to create trans-seasonal & transformable pieces.