A World Cup champion, two-time Four Hills Tournament winner and one of the defining ski jumpers of his generation, Kobayashi is known for his precision, focus and instinctive sense of style. His approach reflects the AlphaTauri mindset: performance-driven, modern and always moving forward.

With a presence that extends beyond sport, Kobayashi represents the balance of technical performance, contemporary style and forward momentum at the heart of AlphaTauri.

As part of his role as brand ambassador, Kobayashi features in AlphaTauri’s Spring/Summer 2027 campaign “States of Altitude”, shot on location in Peru. Set against the country’s dramatic landscapes, the campaign presents the new collection through a lens of movement, travel and effortless functionality.
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The campaign will be showcased at AlphaTauri’s new Paris Pop-Up Showroom concept during Fashion Week, offering an exclusive first look at the Spring/Summer 2027 collection.