AlphaTauri is proud to announce a new partnership with French BMX rider Matthias
Dandois, introduced through his striking project “Cold Was The Ground”,
filmed in the heart of the Arctic winter.
The collaboration between AlphaTauri and Matthias Dandois is grounded in a shared approach to
image and design. Style and visual expression – on and off the bike – are central to how Dandois rides and develops
his projects, influencing everything from the lines he chooses to the way each scene is framed. This perspective
sits naturally alongside AlphaTauri’s focus on clean silhouettes, technical fabrics and a contemporary aesthetic.
As the first expression of this partnership, Dandois’ project “Cold
Was The Ground” brings this outlook to life. Shot on the Haven Islands in northern Sweden, the film is set
under Arctic light in the vast silence of Nordic landscapes where temperatures drop far below zero. In this extreme
environment, Dandois takes on an unusual challenge: riding BMX on a completely frozen lake and putting AlphaTauri’s
design philosophy – uniting precise design with purposeful function – to the test. The project will also be released
as a short film, to be submitted to outdoor film festivals during 2026.
“Riding on a frozen lake is one of the hardest things I’ve ever done in BMX. Everything slides,
everything becomes unstable. And at the same time the ice is constantly cracking under you. It really feels like
you’re riding on something alive,” explains Matthias Dandois.
With Cold Was The Ground, AlphaTauri and
Matthias Dandois open a new chapter of collaboration driven by exploration, innovation and creativity. As the
partnership continues to evolve, Dandois will also feature as a model in AlphaTauri’s Autumn–Winter 2026 campaign,
shot on location in Hokkaido, Japan, going live in August 2026.