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From the 14th to 17th January, AlphaTauri returned to the 107th edition of Pitti Uomo in Florence, the world’s most important platform for men’s clothing, to present the Autumn-Winter 2025 collection
The AlphaTauri OCOMM V1.C1.03 isn't just any commuter jacket—it's an innovative blend of warmth and visibility, thanks to its heatable technology and reflective material
When it comes to taking on the elements, there’s no better companion than AlphaTauri’s KOOV Parka. Featured in the "Shield V2" campaign, this versatile and packable parka is crafted with AlphaTauri’s own Taurobran® technology...
With the countdown to the Olympic Winter Games 2026 underway, AlphaTauri is thrilled to announce its role as the official outfitter for the Austrian Olympic Committee (ÖOC).
Set in Croatia, famed for its scenic pebbled beaches beautifully lapped by crystal-clear waters, this exploration features Red Bull athletes Šime and Mihovil Fantela. The Olympian sailors test the functions of “Endure” pieces first hand ...
AlphaTauri is proud to support the homeland national champions of FC Red Bull Salzburg for yet another year.
Professional tennis player Joël Schwärzler is officially Brand Ambassador for AlphaTauri.
There is power in navigating life’s day-to-day, especially for commuters. A strive for ultimate practicality and ease of navigation, and a sense of achievement in conquering the day that can be further affirmed by the right apparel and equipment.
An ode to freedom of movement, our “Move” campaign is presented by Red Bull athlete Jiro Platt, and skate influencers Holi Mel and Garret Casto.
Explore the AlphaTauri Autumn-Winter 2024 Collection. Discover innovative and stylish winter wear crafted with advanced technology and premium materials.
In the spirit of fashion and sport being universal languages, AlphaTauri collaborated with Red Bull Athlete Will Claye on creating a custom collection with a purposeful message.
FC Red Bull Salzburg players bring their big-game attitude to the stadium, setting the field on fire in an AlphaTauri-powered fashion edit.
In the fast lane of fashion and innovation, AlphaTauri is set to make history as the first Official Clothing Partner of the Fédération Internationale de l'Automobile (FIA).
Energy is found in the dynamic speed that transforms shapes, creating new forms and motion.
AlphaTauri’s constant drive for progression propels our pioneering Heatable Capsule Collection and brings the future of fashion to your wardrobe
AlphaTauri dresses FC Red Bull Salzburg for the UEFA Champions League
The Warpknit jacket unites AlphaTauri’s innovative production techniques with its groundbreaking textile technology in a state-of-the-art garment, made from a single pattern piece.
Whatever drives us to move and express ourselves, clothes that move freely with the body can empower and inspire,
AlphaTauri draws inspiration from adventurers and trailblazers who shape their own narrative.
AlphaTauri presented the Autumn/Winter 2023 collection at the 103rd Pitti Uomo in Florence, the world's most important platform for men's clothing.
The urge to find a secluded space of serenity is a need common to all metropolitan adventurers. The lure of white sandy beaches, crystal clear skies, the sensation of being alone and at peace is a sensation we all yearn for.
AlphaTauri’s signature 3D Knit transforms how you wear and conceive knitwear. Gone are the days of uncomfortable knitted jumpers
Natural phenomena create incredible forms, to the point that they could be architectural shapes.
From 14th to 17th of June 2022, AlphaTauri returned to the 102nd edition of Pitti Uomo in Florence, Italy – the world's most important platform for men's clothing.
AlphaTauri presents the key pieces of the upcoming Autumn/Winter 2022 collection
From 11th June to 13th January 2022, AlphaTauri returned to the 101st edition of Pitti Uomo in Florence, Italy
AlphaTauri Spring/Summer 2022 is inspired by a blend of different creative mediums
From 30th June to 2nd July 2021, AlphaTauri returned to the physical format of Pitti Uomo in Florence, Italy - the world's most important platform for men's clothing.
New horizons. AlphaTauri is expanding its presence in the Asian market with the official launch of an online boutique in Japanese.
AlphaTauri presents key looks from its upcoming Autumn/Winter 2021 women’s and men’s collection as a multi-disciplinary performance expressed in installation art, F1 car launch and fashion presentation.
AlphaTauri's new Spring/Summer '21 collection "Correspondence" is inspired by the fusion of contemporary fashion with technological innovation.
Earlier this year AlphaTauri had their first partnership with Rinascente Luxury department store in Milan. When the opportunity arose to collaborate again, AlphaTauri was excited to once again showcase...
The desire to blaze new trails and build innovative and creative platforms is what fuels AlphaTauri. To mark the start of the eagerly anticipated Formula 1 season ...
Just in time for the start of spring, AlphaTauri helped Galeries Lafayette Berlin to bathe in a warm, sun-kissed glow. In addition to a vibrant presentation in the glass light cone of Berlin’s famous luxury department store ...
In February 2020 AlphaTauri twice invaded the Italian fashion metropolis of Milan with two exclusive events: the takeover of the Rinascente luxury department store and the presentation of the new Scuderia AlphaTauri Formula 1 racing car.
