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New Arrivals for men

Introducing the Spring-Summer 2025 collection - from soft T-shirts and 3D knitwear to ultra-light jackets.

S
M
L
XL
XXL
Accessories
Hoodies & Sweatshirts
Jackets
T-shirts & Tops
Trousers & Shorts
Black
Dune
Fog Blue
Misty Pink
Navy
Stone
White
AlphaTauri | JUMMI V1.Y9.01 | Organic Cotton Logo T-Shirt in White for Men AlphaTauri | JUMMI V1.Y9.01 | Organic Cotton Logo T-Shirt in White for Men AlphaTauri | JUMMI V1.Y9.01 | Organic Cotton Logo T-Shirt in White for Men

Organic Cotton Logo T-Shirt
JUMMI V1.Y9.01 CHF 90.00

Swatch color Black Swatch color White
Organic Cotton
AlphaTauri | OASI V1.Y10.01 | Lightweight Performance Stretch Jacket in Dune for Men AlphaTauri | OASI V1.Y10.01 | Lightweight Performance Stretch Jacket in Dune for Men AlphaTauri | OASI V1.Y10.01 | Lightweight Performance Stretch Jacket in Dune for Men

Lightweight Performance Stretch Jacket
OASI V1.Y10.01 CHF 320.00

4-Way-Stretch Lightweight
AlphaTauri | FACOL V1.Y9.02 | Short-Sleeved Performance Knit Shirt in Black for Men AlphaTauri | FACOL V1.Y9.02 | Short-Sleeved Performance Knit Shirt in Black for Men

Short-Sleeved Performance Knit Shirt
FACOL V1.Y9.02 CHF 300.00

Swatch color Black Swatch color Stone
Motion Fit Quick Dry
AlphaTauri | FACOL V1.Y9.02 | Short-Sleeved Performance Knit Shirt in Stone for Men AlphaTauri | FACOL V1.Y9.02 | Short-Sleeved Performance Knit Shirt in Stone for Men AlphaTauri | FACOL V1.Y9.02 | Short-Sleeved Performance Knit Shirt in Stone for Men

Short-Sleeved Performance Knit Shirt
FACOL V1.Y9.02 CHF 300.00

Swatch color Black Swatch color Stone
Motion Fit Quick Dry
AlphaTauri | FAWEN V1.Y9.01 | Cotton-Lyocell Knit T-Shirt in Navy for Men AlphaTauri | FAWEN V1.Y9.01 | Cotton-Lyocell Knit T-Shirt in Navy for Men AlphaTauri | FAWEN V1.Y9.01 | Cotton-Lyocell Knit T-Shirt in Navy for Men

Cotton-Lyocell Knit T-Shirt
FAWEN V1.Y9.01 CHF 220.00

Swatch color Navy Swatch color Stone
Breathable
AlphaTauri | FAWEN V1.Y9.01 | Cotton-Lyocell Knit T-Shirt in Stone for Men AlphaTauri | FAWEN V1.Y9.01 | Cotton-Lyocell Knit T-Shirt in Stone for Men AlphaTauri | FAWEN V1.Y9.01 | Cotton-Lyocell Knit T-Shirt in Stone for Men

Cotton-Lyocell Knit T-Shirt
FAWEN V1.Y9.01 CHF 220.00

Swatch color Navy Swatch color Stone
Breathable
AlphaTauri | FASHI V1.Y9.01 | Seamless 3D Knit Linen-Cotton T-Shirt in Black for Men AlphaTauri | FASHI V1.Y9.01 | Seamless 3D Knit Linen-Cotton T-Shirt in Black for Men AlphaTauri | FASHI V1.Y9.01 | Seamless 3D Knit Linen-Cotton T-Shirt in Black for Men

Seamless 3D Knit Linen-Cotton T-Shirt
FASHI V1.Y9.01 CHF 180.00

Swatch color Black Swatch color Stone
3D Knit Breathable
AlphaTauri | FASSA V1.Y9.01 | Seamless 3D Knit Linen-Cotton Polo-Shirt in Black for Men AlphaTauri | FASSA V1.Y9.01 | Seamless 3D Knit Linen-Cotton Polo-Shirt in Black for Men AlphaTauri | FASSA V1.Y9.01 | Seamless 3D Knit Linen-Cotton Polo-Shirt in Black for Men

Seamless 3D Knit Linen-Cotton Polo-Shirt
FASSA V1.Y9.01 CHF 220.00

Swatch color Black Swatch color Stone
3D Knit Breathable
AlphaTauri | OBOSS V7.Y9.01 | Performance-Stretch Blazer in Navy for Men AlphaTauri | OBOSS V7.Y9.01 | Performance-Stretch Blazer in Navy for Men AlphaTauri | OBOSS V7.Y9.01 | Performance-Stretch Blazer in Navy for Men

Performance-Stretch Blazer
OBOSS V7.Y9.01 CHF 420.00

Swatch color Navy Swatch color Stone
4-Way-Stretch Easy Care +1
AlphaTauri | OBOSS V7.Y9.01 | Performance-Stretch Blazer in Stone for Men AlphaTauri | OBOSS V7.Y9.01 | Performance-Stretch Blazer in Stone for Men AlphaTauri | OBOSS V7.Y9.01 | Performance-Stretch Blazer in Stone for Men

Performance-Stretch Blazer
OBOSS V7.Y9.01 CHF 420.00

Swatch color Navy Swatch color Stone
4-Way-Stretch Easy Care +1
AlphaTauri | SHERO V2.Y8.02 | Signature Logo Hoodie in Stone for Men AlphaTauri | SHERO V2.Y8.02 | Signature Logo Hoodie in Stone for Men AlphaTauri | SHERO V2.Y8.02 | Signature Logo Hoodie in Stone for Men

Signature Logo Hoodie
SHERO V2.Y8.02 CHF 160.00

Swatch color Navy Swatch color Black Swatch color Stone Swatch color Fog Blue Swatch color Misty Pink +2
AlphaTauri | SHERO V2.Y8.02 | Signature Logo Hoodie in Fog Blue for Men AlphaTauri | SHERO V2.Y8.02 | Signature Logo Hoodie in Fog Blue for Men AlphaTauri | SHERO V2.Y8.02 | Signature Logo Hoodie in Fog Blue for Men

Signature Logo Hoodie
SHERO V2.Y8.02 CHF 160.00

Swatch color Navy Swatch color Black Swatch color Stone Swatch color Fog Blue Swatch color Misty Pink +2
AlphaTauri | SHERO V2.Y8.02 | Signature Logo Hoodie in Misty Pink for Men AlphaTauri | SHERO V2.Y8.02 | Signature Logo Hoodie in Misty Pink for Men AlphaTauri | SHERO V2.Y8.02 | Signature Logo Hoodie in Misty Pink for Men

Signature Logo Hoodie
SHERO V2.Y8.02 CHF 160.00

Swatch color Navy Swatch color Black Swatch color Stone Swatch color Fog Blue Swatch color Misty Pink +2
AlphaTauri | JOTTA V1.Y8.02 | Signature Logo T-Shirt in Black for Men AlphaTauri | JOTTA V1.Y8.02 | Signature Logo T-Shirt in Black for Men AlphaTauri | JOTTA V1.Y8.02 | Signature Logo T-Shirt in Black for Men

Signature Logo T-Shirt
JOTTA V1.Y8.02 CHF 90.00

Swatch color Black Swatch color Navy Swatch color White Swatch color Fog Blue Swatch color Misty Pink +1
Organic Cotton
AlphaTauri | JOTTA V1.Y8.02 | Signature Logo T-Shirt in Navy for Men AlphaTauri | JOTTA V1.Y8.02 | Signature Logo T-Shirt in Navy for Men AlphaTauri | JOTTA V1.Y8.02 | Signature Logo T-Shirt in Navy for Men

Signature Logo T-Shirt
JOTTA V1.Y8.02 CHF 90.00

Swatch color Black Swatch color Navy Swatch color White Swatch color Fog Blue Swatch color Misty Pink +1
Organic Cotton
AlphaTauri | JOTTA V1.Y8.02 | Signature Logo T-Shirt in White for Men AlphaTauri | JOTTA V1.Y8.02 | Signature Logo T-Shirt in White for Men AlphaTauri | JOTTA V1.Y8.02 | Signature Logo T-Shirt in White for Men

Signature Logo T-Shirt
JOTTA V1.Y8.02 CHF 90.00

Swatch color Black Swatch color Navy Swatch color White Swatch color Fog Blue Swatch color Misty Pink +1
Organic Cotton
AlphaTauri | JOTTA V1.Y8.02 | Signature Logo T-Shirt in Misty Pink for Men AlphaTauri | JOTTA V1.Y8.02 | Signature Logo T-Shirt in Misty Pink for Men AlphaTauri | JOTTA V1.Y8.02 | Signature Logo T-Shirt in Misty Pink for Men

Signature Logo T-Shirt
JOTTA V1.Y8.02 CHF 90.00

Swatch color Black Swatch color Navy Swatch color White Swatch color Fog Blue Swatch color Misty Pink +1
Organic Cotton
AlphaTauri | JOTTA V1.Y8.02 | Signature Logo T-Shirt in Fog Blue for Men AlphaTauri | JOTTA V1.Y8.02 | Signature Logo T-Shirt in Fog Blue for Men AlphaTauri | JOTTA V1.Y8.02 | Signature Logo T-Shirt in Fog Blue for Men

Signature Logo T-Shirt
JOTTA V1.Y8.02 CHF 90.00

Swatch color Black Swatch color Navy Swatch color White Swatch color Fog Blue Swatch color Misty Pink +1
Organic Cotton
AlphaTauri | JOTTA V1.Y8.02 | Signature Logo T-Shirt in Stone for Men AlphaTauri | JOTTA V1.Y8.02 | Signature Logo T-Shirt in Stone for Men AlphaTauri | JOTTA V1.Y8.02 | Signature Logo T-Shirt in Stone for Men

Signature Logo T-Shirt
JOTTA V1.Y8.02 CHF 90.00

Swatch color Black Swatch color Navy Swatch color White Swatch color Fog Blue Swatch color Misty Pink +1
Organic Cotton