New Arrivals for men

Introducing the Spring-Summer 2025 collection - from soft T-shirts and 3D knitwear to ultra-light jackets.

Organic Cotton Logo T-Shirt

JUMMI V1.Y9.01 CHF 90.00

Black

White

Organic Cotton

AlphaTauri | APSI V1.Y10.01 | Can Holder Bag in Black for Unisex

AlphaTauri | APSI V1.Y10.01 | Can Holder Bag in Black for Unisex

AlphaTauri | APSI V1.Y10.01 | Can Holder Bag in Black for Unisex

Can Holder Bag

APSI V1.Y10.01 CHF 40.00

AlphaTauri | AQUAX V1.Y10.01 | Beach Towel in Fizzy Peach for Unisex

AlphaTauri | AQUAX V1.Y10.01 | Beach Towel in Fizzy Peach for Unisex

AlphaTauri | AQUAX V1.Y10.01 | Beach Towel in Fizzy Peach for Unisex

Beach Towel

AQUAX V1.Y10.01 CHF 120.00

AlphaTauri | OASI V1.Y10.01 | Lightweight Performance Stretch Jacket in Dune for Men

AlphaTauri | OASI V1.Y10.01 | Lightweight Performance Stretch Jacket in Dune for Men

AlphaTauri | OASI V1.Y10.01 | Lightweight Performance Stretch Jacket in Dune for Men

Lightweight Performance Stretch Jacket

OASI V1.Y10.01 CHF 320.00

4-Way-Stretch

Lightweight

AlphaTauri | PINT V1.Y10.01 | Lightweight and Breathable Performance Stretch Shorts in Dune for Men

AlphaTauri | PINT V1.Y10.01 | Lightweight and Breathable Performance Stretch Shorts in Dune for Men

AlphaTauri | PINT V1.Y10.01 | Lightweight and Breathable Performance Stretch Shorts in Dune for Men

Lightweight and Breathable Performance Stretch Shorts

PINT V1.Y10.01 CHF 200.00

4-Way-Stretch

Lightweight

AlphaTauri | FACOL V1.Y9.02 | Short-Sleeved Performance Knit Shirt in Black for Men

AlphaTauri | FACOL V1.Y9.02 | Short-Sleeved Performance Knit Shirt in Black for Men

Short-Sleeved Performance Knit Shirt

FACOL V1.Y9.02 CHF 300.00

Black

Stone

Motion Fit

Quick Dry

AlphaTauri | FACOL V1.Y9.02 | Short-Sleeved Performance Knit Shirt in Stone for Men

AlphaTauri | FACOL V1.Y9.02 | Short-Sleeved Performance Knit Shirt in Stone for Men

AlphaTauri | FACOL V1.Y9.02 | Short-Sleeved Performance Knit Shirt in Stone for Men

Short-Sleeved Performance Knit Shirt

FACOL V1.Y9.02 CHF 300.00

Black

Stone

Motion Fit

Quick Dry

AlphaTauri | FAWAN V1.Y9.01 | Cotton-Lyocell Knit Jacket in Navy for Men

AlphaTauri | FAWAN V1.Y9.01 | Cotton-Lyocell Knit Jacket in Navy for Men

AlphaTauri | FAWAN V1.Y9.01 | Cotton-Lyocell Knit Jacket in Navy for Men

Cotton-Lyocell Knit Jacket

FAWAN V1.Y9.01 CHF 300.00

Navy

Stone

Breathable

Signature Logo Sweatshorts

PHARS V1.Y9.01 CHF 100.00

Navy

Stone

Fog Blue

Signature Logo Sweatshorts

PHARS V1.Y9.01 CHF 100.00

Navy

Stone

Fog Blue

AlphaTauri | PETAR V1.Y9.01 | Performance-Stretch Pants in Navy for Men

AlphaTauri | PETAR V1.Y9.01 | Performance-Stretch Pants in Navy for Men

AlphaTauri | PETAR V1.Y9.01 | Performance-Stretch Pants in Navy for Men

Performance-Stretch Pants

PETAR V1.Y9.01 CHF 200.00

Navy

Stone

4-Way-Stretch

Easy Care

AlphaTauri | FASSA V1.Y9.01 | Seamless 3D Knit Linen-Cotton Polo-Shirt in Black for Men

AlphaTauri | FASSA V1.Y9.01 | Seamless 3D Knit Linen-Cotton Polo-Shirt in Black for Men

AlphaTauri | FASSA V1.Y9.01 | Seamless 3D Knit Linen-Cotton Polo-Shirt in Black for Men

Seamless 3D Knit Linen-Cotton Polo-Shirt

FASSA V1.Y9.01 CHF 220.00

Black

Stone

3D Knit

Breathable

AlphaTauri | OBOSS V7.Y9.01 | Performance-Stretch Blazer in Stone for Men

AlphaTauri | OBOSS V7.Y9.01 | Performance-Stretch Blazer in Stone for Men

AlphaTauri | OBOSS V7.Y9.01 | Performance-Stretch Blazer in Stone for Men

Performance-Stretch Blazer

OBOSS V7.Y9.01 CHF 420.00

Navy

Stone

4-Way-Stretch

Easy Care

AlphaTauri | FASHI V1.Y9.01 | Seamless 3D Knit Linen-Cotton T-Shirt in Black for Men

AlphaTauri | FASHI V1.Y9.01 | Seamless 3D Knit Linen-Cotton T-Shirt in Black for Men

AlphaTauri | FASHI V1.Y9.01 | Seamless 3D Knit Linen-Cotton T-Shirt in Black for Men

Seamless 3D Knit Linen-Cotton T-Shirt

FASHI V1.Y9.01 CHF 180.00

Black

Stone

3D Knit

Breathable

AlphaTauri | OBOSS V7.Y9.01 | Performance-Stretch Blazer in Navy for Men

AlphaTauri | OBOSS V7.Y9.01 | Performance-Stretch Blazer in Navy for Men

AlphaTauri | OBOSS V7.Y9.01 | Performance-Stretch Blazer in Navy for Men

Performance-Stretch Blazer

OBOSS V7.Y9.01 CHF 420.00

Navy

Stone

4-Way-Stretch

Easy Care

AlphaTauri | FAWAN V1.Y9.01 | Cotton-Lyocell Knit Jacket in Stone for Men

AlphaTauri | FAWAN V1.Y9.01 | Cotton-Lyocell Knit Jacket in Stone for Men

AlphaTauri | FAWAN V1.Y9.01 | Cotton-Lyocell Knit Jacket in Stone for Men

Cotton-Lyocell Knit Jacket

FAWAN V1.Y9.01 CHF 300.00

Navy

Stone

Breathable

AlphaTauri | FAWEN V1.Y9.01 | Cotton-Lyocell Knit T-Shirt in Navy for Men

AlphaTauri | FAWEN V1.Y9.01 | Cotton-Lyocell Knit T-Shirt in Navy for Men

AlphaTauri | FAWEN V1.Y9.01 | Cotton-Lyocell Knit T-Shirt in Navy for Men

Cotton-Lyocell Knit T-Shirt

FAWEN V1.Y9.01 CHF 220.00

Navy

Stone

Breathable

AlphaTauri | FAWEN V1.Y9.01 | Cotton-Lyocell Knit T-Shirt in Stone for Men

AlphaTauri | FAWEN V1.Y9.01 | Cotton-Lyocell Knit T-Shirt in Stone for Men

AlphaTauri | FAWEN V1.Y9.01 | Cotton-Lyocell Knit T-Shirt in Stone for Men

Cotton-Lyocell Knit T-Shirt

FAWEN V1.Y9.01 CHF 220.00

Navy

Stone

Breathable

AlphaTauri | PETAR V1.Y9.01 | Performance-Stretch Pants in Stone for Men

AlphaTauri | PETAR V1.Y9.01 | Performance-Stretch Pants in Stone for Men

AlphaTauri | PETAR V1.Y9.01 | Performance-Stretch Pants in Stone for Men

Performance-Stretch Pants

PETAR V1.Y9.01 CHF 200.00

Navy

Stone

4-Way-Stretch

Easy Care

Signature Logo T-Shirt

JOTTA V1.Y8.02 CHF 90.00

Black

Navy

White

Fog Blue

Misty Pink

Organic Cotton

Signature Logo T-Shirt

JOTTA V1.Y8.02 CHF 90.00

Black

Navy

White

Fog Blue

Misty Pink

Organic Cotton

Signature Logo T-Shirt

JOTTA V1.Y8.02 CHF 90.00

Black

Navy

White

Fog Blue

Misty Pink

Organic Cotton

Signature Logo T-Shirt

JOTTA V1.Y8.02 CHF 90.00

Black

Navy

White

Fog Blue

Misty Pink

Organic Cotton

Signature Logo T-Shirt

JOTTA V1.Y8.02 CHF 90.00

Black

Navy

White

Fog Blue

Misty Pink

Organic Cotton

Signature Logo Hoodie

SHERO V2.Y8.02 CHF 160.00

Navy

Black

Stone

Fog Blue

Misty Pink

Signature Logo Hoodie

SHERO V2.Y8.02 CHF 160.00

Navy

Black

Stone

Fog Blue

Misty Pink

Signature Logo Hoodie

SHERO V2.Y8.02 CHF 160.00

Navy

Black

Stone

Fog Blue

Misty Pink

AlphaTauri | FOSOP V4.Y8.02 | Seamless 3D Performance Knit Crewneck Sweater in Fog Blue for Men

AlphaTauri | FOSOP V4.Y8.02 | Seamless 3D Performance Knit Crewneck Sweater in Fog Blue for Men

AlphaTauri | FOSOP V4.Y8.02 | Seamless 3D Performance Knit Crewneck Sweater in Fog Blue for Men

Seamless 3D Performance Knit Crewneck Sweater

FOSOP V4.Y8.02 CHF 310.00

Black

Navy

Fog Blue

Medium Grey

Dark Berry

3D Knit

Motion Fit

Recycled Fibres

AlphaTauri | FOSOP V4.Y8.02 | Seamless 3D Performance Knit Crewneck Sweater in Medium Grey for Men

AlphaTauri | FOSOP V4.Y8.02 | Seamless 3D Performance Knit Crewneck Sweater in Medium Grey for Men

AlphaTauri | FOSOP V4.Y8.02 | Seamless 3D Performance Knit Crewneck Sweater in Medium Grey for Men

Seamless 3D Performance Knit Crewneck Sweater

FOSOP V4.Y8.02 CHF 310.00

Black

Navy

Fog Blue

Medium Grey

Dark Berry

3D Knit

Motion Fit

Recycled Fibres

Signature Logo T-Shirt

JOTTA V1.Y8.02 CHF 90.00

Black

Navy

White

Fog Blue

Misty Pink

Organic Cotton

Logo Cap

AVIAS V1.Y9.01 CHF 50.00

Black

Stone

Logo Cap

AVIAS V1.Y9.01 CHF 50.00

Black

Stone