Each participant selected their own AlphaTauri look, which was finished with a personal handwritten label featuring a number, date, symbol or sketch tied to a defining memory. In this way, each garment becomes a visible expression of identity, with only 100 pieces produced for each labelled style. Click on the names below to learn more about each participant.
Career-changing moment: “For me, my defining moment came when I attempted one of my first roof gaps back in 2019. It showed me that growth comes from stepping outside your comfort zone and discovering what you’re capable of.”
She chose the WALERNO V1.Y10.02: A cropped wool-tech jacket in a refined technical wool blend, with clean, symmetrical lines and a structured modern fit. Comfortable, durable, and versatile for day-to-evening wear.
Career-changing moment: “A defining moment came when I joined the Red Bull family and stepped into Formula 1, a huge change at a very young age. It taught me to stay focused, make the most of every opportunity and let my results speak for themselves.”
He chose the OUBLIS V1.Y10.02: A refined bomber jacket crafted with a water-repellent shell and insulated with PrimaLoft® for lightweight warmth. Its considered balance of thermal comfort, flexibility and breathability elevates everyday wear.
Career-changing moment: “Winning the European Championship, joining Red Bull and becoming junior world No. 1 showed me that dreams can become reality. Those moments gave me the confidence to compete at the highest level and keep improving.”
He chose the OLAVEN V1.Y10.02: An ultra-light, stitch-free down vest designed for effortless layering. Its water-repellent, wind-resistant shell pairs with down insulation to deliver warmth without the weight.
Career-changing moment: “Summer 2007. I won my first major professional competition on a Saturday night. I flew home to Paris the next day, and that’s when I found out I’d passed my final school exams. That was the deal I’d made with my parents: pass my exams, and I could go full-time pro on my bike.”
He chose the OVALON V1.Y10.02 because it combines a strong look with functionality—allowing him to ride his bike and go straight to a nice dinner without changing.
