Each participant selected their own AlphaTauri look, which was finished with a personal handwritten label featuring a number, date, symbol or sketch tied to a defining memory. In this way, each garment becomes a visible expression of identity, with only 100 pieces produced for each labelled style. Click on the names below to learn more about each participant.
Career-changing moment: “For me, it was when a coach taught me that football is played with the mind as much as the body. That advice changed the way I approached both the game and the pressure that comes with it.”
He chose the OCTAL V1.Y9.02: This quilted bomber jacket with PrimaLoft® insulation features a seamless chamber construction that locks in warmth, blocks cold air and moisture, and eliminates cold spots.
Career-changing moment: “Three moments shaped my career: receiving my first Red Bull cap at 13, winning my first World Championship in street and seeing skateboarding become an Olympic sport. They opened the door to new experiences and taught me to grow as both an athlete and a person.”
He chose the ODORU V4.Y10.02 because it reflects his clothing style: smooth and clean. He included the drawing on the label to represent his first tattoo, which he got at the age of 18. It’s simple: it's him skating.
Career-changing moment: “A decisive moment came when I moved from playing into coaching, a rather sudden change. It taught me that I could make an impact not by having all the answers, but by listening, learning, inspiring others and growing into responsibility.”
He chose the ONGERS V1.Y10.02: A performance stretch overshirt in four-way stretch fabric for enhanced mobility and all-day comfort. Easy-care and wrinkle-resistant, it’s designed for effortless, travel-ready wear.
Career-changing moment: “For me, my defining moment came when I attempted one of my first roof gaps back in 2019. It showed me that growth comes from stepping outside your comfort zone and discovering what you’re capable of.”
She chose the WALERNO V1.Y10.02: A cropped wool-tech jacket in a refined technical wool blend, with clean, symmetrical lines and a structured modern fit. Comfortable, durable, and versatile for day-to-evening wear.
Career-changing moment: “A defining moment came when I joined the Red Bull family and stepped into Formula 1, a huge change at a very young age. It taught me to stay focused, make the most of every opportunity and let my results speak for themselves.”
He chose the OUBLIS V1.Y10.02: A refined bomber jacket crafted with a water-repellent shell and insulated with PrimaLoft® for lightweight warmth. Its considered balance of thermal comfort, flexibility and breathability elevates everyday wear.
La svolta nella carriera: “Vincere il campionato europeo, entrare nel team Red Bull e diventare numero uno al mondo nella categoria junior mi ha dimostrato che i sogni possono diventare realtà. Quei momenti mi hanno dato la sicurezza necessaria per competere ai massimi livelli e continuare a migliorarmi.”
Ha scelto l’OLAVEN V1.Y10.02: un gilet in piuma ultraleggero e senza cuciture, ideale da abbinare ad altri capi per creare look a strati. Il tessuto esterno idrorepellente e resistente al vento si combina con l’imbottitura in piuma per offrire calore senza appesantire.
Career-changing moment: “Summer 2007. I won my first major professional competition on a Saturday night. I flew home to Paris the next day, and that’s when I found out I’d passed my final school exams. That was the deal I’d made with my parents: pass my exams, and I could go full-time pro on my bike.”
He chose the OVALON V1.Y10.02 because it combines a strong look with functionality—allowing him to ride his bike and go straight to a nice dinner without changing.
