Partnerships
Max Verstappen: A Life in the Fast Lane
We caught up with F1® champion and global AlphaTauri ambassador Max Verstappen to discuss his fast-paced, globe-trotting lifestyle. From balancing life on the road to maintaining focus on and off the track, the Belgian-born driver embodies the perfect blend of discipline, curiosity, and style.
For Max, the world of motorsport has always been second nature. “I grew up around racing,” he explained. “My dad was a driver, and I have memories of being at the track from when I was just three or four years old. Even then, I was immersed in it—it was all I knew.” Now, as one of the sport's most dominant figures, he continues to navigate the balance between the high-speed thrill of competition and the quieter moments that keep him grounded.
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Travelling constantly for races and events has shaped Max's perspective on life. “I've been to so many places, but I still love exploring new things,” he said. “Every city has something to offer, whether it's the food, the culture, or the people. It keeps life interesting.” And while his schedule is packed, he always carves out time for himself. “It's important to switch off mentally. I'll watch a series, spend time with friends, or just try to enjoy the moment.”
A life on the road also demands a wardrobe that can keep up. “For me, what I wear has to be comfortable and breathable—especially when travelling,” Max said. “AlphaTauri gets it right. Their pieces combine functionality with style, which makes life so much easier. I used to try on things that looked great but weren't practical. With AlphaTauri, I don't have to compromise.”
Despite the demands of his career, Max remains focused on his goals. “The most important thing is staying consistent,” he explained. “Whether it's maintaining a routine or keeping competitive on the track, it's all about preparation. And, of course, sleep is key. Sleep whenever and wherever you can—on the plane, at the hotel, wherever possible.”
Max's passion for racing continues to fuel his ambitions. “Every year, the aim is the same: to stay competitive and challenge for wins. That's what we work for, every single time,” he said.
With a dynamic schedule that spans the globe, Max Verstappen is the embodiment of precision, determination, and adaptability. Whether he's racing at 300 km/h or exploring a new city, he does it all with the same commitment to excellence that defines his career—and his partnership with AlphaTauri.