Driven by the inimitable tone of ORGANICS Fizzy Peach by Red Bull, the campaign showcases the sophisticated new colour palette. Capturing the serenity of High Summer, the collection of nine styles with eleven options for both men and women, together with exclusive accessories, land in soft colour blocks of peach and stone – the perfect aesthetic for the holiday season.
 
Matching sets and relaxed silhouettes form the collection of breathable, stretchable and water-repellent pieces, underpinned by comfort with travel in mind. Key menswear pieces include structured jersey sets, utility vests and cargo trousers for a modern metropolitan look, while key women’s styles include relaxed and elegant on-the-go styles, such as 3D-knit rib tanks, cap sleeve tops and wide-leg trousers. A matching towel and beverage holder are included for that perfect summer vibe.
 
The High Summer Capsule Collection will be available in selected key stores across Germany, Austria, and Italy, as well as on AlphaTauri.com.