What happens when fashion and football get wiiings? For AlphaTauri, it's about reimagining the intersection of sport and style in a fashion shoot that celebrates movement, creativity, and individuality. Across the pitches of FC Red Bull Salzburg, RB Leipzig, Atlético de Madrid, and Paris FC, Red Bull athletes joined players from each club to bring the "gives you wiiings" ethos to life. Each shoot captured the energy and motion of the clubs and athletes, uniting them through a shared vision of pushing limits and redefining movement. This collaboration celebrated the synergy between sport, creativity, and innovation, coming together to inspire extraordinary moments. Watch the video here
AlphaTauri is proud to continue its partnership with FC Red Bull Salzburg for the 2025/26 season, delivering travelwear that combines functionality, comfort and style. For the shoot, the HSV Red Bull Salzburg Skydive Team added their presence in Salzburg for a special "gives you wiiings" moment.
RB Leipzig are starting the new Bundesliga season in style with AlphaTauri as the official formal-wear outfitter of the club. The team will be kitted out in formal wear from AlphaTauri. The collections combine modern design with innovative textile technology – an approach that aligns perfectly with RB Leipzig’s identity.
AlphaTauri and Atlético de Madrid proudly reveal the club's new formal wear collection. Designed for both functionality and elegance, the collection will outfit the men's and women's first teams as well as the Madrileño Team. The presence of skateboarder Danny León brought a unique energy to the shoot, set against the backdrop of Atlético's home turf.
AlphaTauri is proud to announce the signing of a new official supplier agreement with Paris FC. AlphaTauri becomes the official outfitter of both the men's and women's professional teams and will provide all formal wear for players, staff, and management of both professional teams. An extraordinary moment was captured with BMX rider Matthias Dandois who joined the shoot.
