Offering ten men’s styles, thirteen women’s styles, and four unisex essentials, the collection
includes standout pieces like a PrimaLoft® Vest, the signature AlphaTauri logo hoodie, and modern woven trousers.
Women’s highlights include a water-resistant jacket and miniskirt, styled with a long-sleeved roll neck. Technical
knitwear, such as a 3D Performance Half-Zip Knit for men and a 3D Turtleneck Knit for women, adds a sporty yet
refined touch. Unisex essentials like a vest, beanie, cap, and weekend bag round out the collection.
The
campaign stars football legend Mario Gómez alongside model Marilhéa Léa
Peillard, set against the stunning alpine backdrop of Naturhotel Forsthofgut in Leogang, Austria. This
collaboration embodies AlphaTauri’s philosophy: creating designs that inspire confidence and comfort, whether
you’re an athlete or a fashion enthusiast.
The Winter Capsule 2025: Zero Edition will be showcased in
exclusive pop-up spaces across Austria, Germany, and the Balkans, including AlphaTauri’s own temporary pop-up
store in Salzburg. The collection’s official launch event will take place at Naturhotel Forsthofgut, where a
pop-up store will also be integrated into the hotel.
