With the countdown to the Olympic Winter Games 2026 underway, AlphaTauri is thrilled to announce its role as the official outfitter for the Austrian Olympic Committee (ÖOC). In this exciting collaboration, AlphaTauri will provide Team Austria with cutting-edge thermal clothing, combining style and function to support Austria’s top athletes on the global stage.

As a premium Austrian fashion brand with deep roots in sports, AlphaTauri’s partnership with the Olympic Team Austria highlights their shared values of performance, precision, and national pride. "We are very proud to have won AlphaTauri as the perfect partner for the crucial area of thermal clothing at the Olympic Winter Games. The brand shares our values of performance and precision and is one of the leading premium brands for functional fashion. It is special that two Austrian players come together to jointly drive passion and commitment in the sports sector. We are very pleased that AlphaTauri will outfit our Austrian athletes,” said ÖOC Secretary General Peter Mennel.

Performance-Driven Design for Austria’s Elite Athletes

For the 2026 Winter Games, AlphaTauri will dress the entire Austrian Olympic team in an exclusive collection designed to meet athletes’ unique needs. The collection is travel-ready, versatile, and showcases AlphaTauri’s innovation in both materials and design.

Karl-Heinz Lauterbach, CEO of AlphaTauri, expressed his excitement: “We are very excited to outfit both the Austrian athletes and the team of the Austrian Olympic Committee. We bring innovation, technology, and fashion together to support the athletes in delivering top performances while looking great.”

A Collection Shaped by Athlete Input

A key aspect of the collection’s development has been input from top athletes, including snowboard Olympic champion Benjamin Karl and luge athlete Hannah Prock, who were involved in early fittings. Their insights ensure the collection meets the athletes' high-performance needs.

"It’s been a privilege to be involved at this early stage of the design process," said Benjamin Karl, whose expertise as a four-time Olympic participant has greatly contributed to the product development. "AlphaTauri is the best partner for this, as they combine fashion and technology with a special approach, setting them apart from all other brands in their segment."

Style Meets Functionality for Peak Performance

Ski jumper Eva Pinkelnig, who is vying for her first Olympic medal in 2026, praised the importance of AlphaTauri’s high-quality designs. “AlphaTauri stands for functional and high-quality clothing, for innovation and know-how. This fits perfectly with the fashion capital Milan and empowers us athletes. Feeling comfortable in what you wear can make the difference in high-performance situations,” she said.
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Skeleton pilot Janine Flock, a three-time Winter Olympian, added: “What I appreciate about AlphaTauri, besides the high-quality functionality, are the minimalist cuts and elegant design. It's a perfect interplay of function and style, which makes the brand so special to me. It just feels even better to perform in clothing that is both technically and aesthetically convincing.”

As AlphaTauri gears up to dress Austria’s Olympic athletes, this partnership represents the perfect blend of fashion, innovation, and sports. Together with the Olympic Team Austria, AlphaTauri is ready to make a lasting impression at the 2026 Winter Games — both on and off the podium.