AlphaTauri

Apparel with responsive
intelligence from Red Bull

Origin

AlphaTauri creates apparel with the same dynamic innovation that inspired the creation of Red Bull. Our name comes from the brightest star in the Taurus constellation, AlphaTauri, a brilliant red light in the dark night sky.

Mission

Our ambition is to further people’s expectations of the things they wear by responding to the demands of modern living. With AlphaTauri, we aim to set new standards for the clothes we live our lives in.

Innovation

Our fabric innovations, like stamina-enhancing Taurex™, change how clothes work with your body — to give you more of what makes you move. By collaborating with leading material technologists we create innovations that take you further.

Style

Our garments are crafted to bring energy to the everyday. By invigorating classic ready-to-wear silhouettes with innovative technology, we create clothes with smart benefits and a progressive aesthetic.

AlphaTauri

Ready-to-wear apparel for men and women. Progressive style with responsive intelligence. AlphaTauri is crafted for stars to rise.

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