Racing in style

As official “Premium Fashion Partner” AlphaTauri brings style to the 2021 DTM and starts the season with a new car livery design for the Ferrari run by AF Corse.

Thanks to Red Bull’s return to the DTM this year, AlphaTauri continues to welcome a successful marriage of innovation, functionality and sophistication to the racing world.

Alex Albon after his win at the Nürburgring Race 2021

The AlphaTauri approach to fuse high-tech innovation with fashion-forward design is perfect for the intense conditions of professional racing - and in fashion as in DTM, precision, an eye for detail and craftsmanship are key to enhance both performance and style.

AlphaTauri collaborates with leading experts  and pioneers around the globe to develop innovative solutions and sophisticated fashion designs.

Alex leading the race...
...and celebrating his win

As they take on an intense season, renowned drivers Alexander Albon and Nick Cassidy will drive in style - both on and off track - by wearing their favourite looks from the premium fashion brand’s latest collection.