With the Ibiza Edition, AlphaTauri introduces a new swimwear capsule that brings the
ease and energy of the island directly into the AlphaTauri wardrobe. Conceived for long days in the sun and warm
nights by the sea, the line extends the collection beyond the city and into holiday mode.
The capsule centres on sharp, versatile essentials: a women’s swimsuit, men’s bathing shorts, a generous beach towels and a dry bag. Silhouettes stay clean and minimal, designed to move effortlessly from beach to bar, boat to boardwalk. With fashion meets function at its core, fabrics and construction reflect AlphaTauri’s performance roots. Quick dry materials, considered cuts and subtle detailing ensure the swimwear feels refined rather than overtly sporty, while the dry bag and towels provide practical, graphic companions for days on the move.
The campaign is shot as an extension of the AlphaTauri Lines of Light story. Within this
setting, skateboarder Danny León, BMX freestyle rider Courage Adams and Rally GP rider Edgar Canet appear alongside
fashion model Lara Olsson, bringing the idea of the “perfect line” into a high summer context – this time through
beach ready pieces and sun drenched silhouettes.
Ibiza Edition adds a dedicated summer layer to the
AlphaTauri universe, with a selection focused on ease and clarity: light layers, sharp yet relaxed silhouettes, and
colours that sit naturally in Ibiza’s coastal setting.
