MOVE

An ode to freedom of movement, our “Move” campaign is presented by Red Bull athlete Jiro Platt, and skate influencers Melissa Ramirez and Garrett Casto. The stellar skateboarder trio hit the ramps at New York’s L.E.S Coleman Park, demonstrating steezy manoeuvres with complete ease in carefully curated AlphaTauri outfits.

“Move” focuses on lightweight and practical wear. Highlighting our 4-Way Power Stretch Jersey, an improved 3D Knit, minimalistic sweatwear, and the iconic AlphaTauri Signature-branding - all styled with a mix of heavy and light jackets - this campaign features a myriad of pieces that cater to comfort and focus on being an added value to the wearer.

The talented athletes showcased their moves, supported by our functional pieces, demonstrating their benefits and flexibility:Among other styles, Mel donned a selection of our lightweight AlphaTauri Signature collection, featuring hero items like the signature logo sweat jacket SALA in our 4-Way Power Stretch Jersey fabric, the super soft cotton blend SERA hoodie with magnetic snap fastening, and the loose fit PERA sweatpants.

Red Bull athlete Jiro Platt experienced the flexibility and breathable qualities of a refined JOTTA basic, relaxed-fit PALAL cargo pants in a weightless stretch cotton fabric, and the OLIGT jacket in the colour Carbon, performing technical moves with complete ease.

Casto was styled in carefully crafted pieces like the FILTA flat-knit jacket, PALAL cargo pants in Olive, and an outfit comprised of the FOSOS 3D performance knit top with Motion Fit patches, paired with a sleek OSINA blazer and our PALAS pants.