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New Arrivals for men

Introducing the Autumn-Winter 2024 collection - a seasonal wardrobe that pairs fashion and function.

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Accessories
Bestsellers
High Quality T-Shirts & Polos for men | AlphaTauri
High quality trousers & shorts for men | AlphaTauri
Jackets & Coats for men
Knitwear for men
New Arrivals
Premium men's hoodies & sweatshirts | AlphaTauri
Summer Clothes Sale 2025: End of Season | AlphaTauri
Summer Clothes Sale Men 2025: End of Season | AlphaTauri
Black
Black / Navy
Dark Green
Heather Grey
Navy
Off White
White
White / Other
AlphaTauri | FACOA V2.Y8.02 | Water-Resistant Half-Zip Sweater in Navy for Men AlphaTauri | FACOA V2.Y8.02 | Water-Resistant Half-Zip Sweater in Navy for Men AlphaTauri | FACOA V2.Y8.02 | Water-Resistant Half-Zip Sweater in Navy for Men

Water-Resistant Half-Zip Sweater
FACOA V2.Y8.02 CHF 390.00

Water resistant Anti Odour Easy Care +1
AlphaTauri | SEECE V1.Y8.02 | Track Jacket in Navy for Men AlphaTauri | SEECE V1.Y8.02 | Track Jacket in Navy for Men AlphaTauri | SEECE V1.Y8.02 | Track Jacket in Navy for Men

Track Jacket
SEECE V1.Y8.02 CHF 310.00

AlphaTauri | SHENO V2.Y8.02 | Signature Logo Hooded Sweat Jacket in Navy for Men AlphaTauri | SHENO V2.Y8.02 | Signature Logo Hooded Sweat Jacket in Navy for Men AlphaTauri | SHENO V2.Y8.02 | Signature Logo Hooded Sweat Jacket in Navy for Men

Signature Logo Hooded Sweat Jacket
SHENO V2.Y8.02 CHF 200.00

AlphaTauri | OSINA V1.Y8.02 | 4-Way-Stretch Blazer in Navy for Men AlphaTauri | OSINA V1.Y8.02 | 4-Way-Stretch Blazer in Navy for Men AlphaTauri | OSINA V1.Y8.02 | 4-Way-Stretch Blazer in Navy for Men

4-Way-Stretch Blazer
OSINA V1.Y8.02 CHF 490.00

Breathable Easy Care 4-Way-Stretch
AlphaTauri | FOSOP V4.Y8.02 | Seamless 3D Performance Knit Crewneck Sweater in Navy for Men AlphaTauri | FOSOP V4.Y8.02 | Seamless 3D Performance Knit Crewneck Sweater in Navy for Men AlphaTauri | FOSOP V4.Y8.02 | Seamless 3D Performance Knit Crewneck Sweater in Navy for Men

Seamless 3D Performance Knit Crewneck Sweater
FOSOP V4.Y8.02 CHF 230.00

Black Navy Fog Blue Medium Grey
3D Knit Motion Fit Recycled Fibres
AlphaTauri | SHERO V2.Y8.02 | Signature Logo Hoodie in Navy for Men AlphaTauri | SHERO V2.Y8.02 | Signature Logo Hoodie in Navy for Men AlphaTauri | SHERO V2.Y8.02 | Signature Logo Hoodie in Navy for Men

Signature Logo Hoodie
SHERO V2.Y8.02 CHF 160.00

Navy Black Stone Fog Blue Misty Pink
AlphaTauri | FACOL V1.Y8.02 | Water-Resistant Performance Knit Jacket in Navy for Men AlphaTauri | FACOL V1.Y8.02 | Water-Resistant Performance Knit Jacket in Navy for Men AlphaTauri | FACOL V1.Y8.02 | Water-Resistant Performance Knit Jacket in Navy for Men

Water-Resistant Performance Knit Jacket
FACOL V1.Y8.02 CHF 490.00

Water resistant Anti Odour +1
AlphaTauri | SERUA V2.Y8.02 | Signature Logo Crewneck Sweatshirt in Navy for Men AlphaTauri | SERUA V2.Y8.02 | Signature Logo Crewneck Sweatshirt in Navy for Men AlphaTauri | SERUA V2.Y8.02 | Signature Logo Crewneck Sweatshirt in Navy for Men
SALE

Signature Logo Crewneck Sweatshirt
SERUA V2.Y8.02 CHF 98.00 CHF 140.00

AlphaTauri | OEREN V2.Y8.02 | Water-resistant Primaloft® 3-in-1 Coat in Navy for Men AlphaTauri | OEREN V2.Y8.02 | Water-resistant Primaloft® 3-in-1 Coat in Navy for Men AlphaTauri | OEREN V2.Y8.02 | Water-resistant Primaloft® 3-in-1 Coat in Navy for Men

Water-resistant Primaloft® 3-in-1 Coat
OEREN V2.Y8.02 CHF 1,040.00

Wind resistant Primaloft® 3-in-1 +3
AlphaTauri | JOTTO V1.Y8.02 | Organic Cotton T-Shirt in Navy for Men AlphaTauri | JOTTO V1.Y8.02 | Organic Cotton T-Shirt in Navy for Men AlphaTauri | JOTTO V1.Y8.02 | Organic Cotton T-Shirt in Navy for Men

Organic Cotton T-Shirt
JOTTO V1.Y8.02 CHF 90.00

White Heather Grey Navy
Organic Cotton
AlphaTauri | ORATA V3.Y8.02 | Bonded Wool Caban Jacket in Navy for Men AlphaTauri | ORATA V3.Y8.02 | Bonded Wool Caban Jacket in Navy for Men AlphaTauri | ORATA V3.Y8.02 | Bonded Wool Caban Jacket in Navy for Men

Bonded Wool Caban Jacket
ORATA V3.Y8.02 CHF 710.00

Wind resistant 3-Layer-Shell Natural Wool
AlphaTauri | PHERO V2.Y8.02 | Signature Logo Sweatpants in Navy for Men AlphaTauri | PHERO V2.Y8.02 | Signature Logo Sweatpants in Navy for Men AlphaTauri | PHERO V2.Y8.02 | Signature Logo Sweatpants in Navy for Men

Signature Logo Sweatpants
PHERO V2.Y8.02 CHF 140.00

Black Navy
AlphaTauri | PANIV V2.Y8.02 | Performance Knit Pants in Navy for Men AlphaTauri | PANIV V2.Y8.02 | Performance Knit Pants in Navy for Men AlphaTauri | PANIV V2.Y8.02 | Performance Knit Pants in Navy for Men

Performance Knit Pants
PANIV V2.Y8.02 CHF 290.00

AlphaTauri | PERAN V1.Y8.02 | Track Pants in Navy for Men AlphaTauri | PERAN V1.Y8.02 | Track Pants in Navy for Men AlphaTauri | PERAN V1.Y8.02 | Track Pants in Navy for Men

Track Pants
PERAN V1.Y8.02 CHF 270.00

AlphaTauri | KOOV V11.Y8.01 | Iconic Packable Waterproof Taurobran® Parka in Navy for Men AlphaTauri | KOOV V11.Y8.01 | Iconic Packable Waterproof Taurobran® Parka in Navy for Men AlphaTauri | KOOV V11.Y8.01 | Iconic Packable Waterproof Taurobran® Parka in Navy for Men

Iconic Packable Waterproof Taurobran® Parka
KOOV V11.Y8.01 CHF 1,060.00

Taurobran® Wind resistant Lasercut Ear Perforation +4
AlphaTauri | ATOXO V3.Y7.02 | Boxer Briefs 2-Pack in Navy for Unisex AlphaTauri | ATOXO V3.Y7.02 | Boxer Briefs 2-Pack in Navy for Unisex

Boxer Briefs 2-Pack
ATOXO V3.Y7.02 CHF 30.00

Black Navy White Black / Navy White / Other
Organic Cotton
AlphaTauri | ATOXO V3.Y7.02 | Boxer Briefs 2-Pack in White / Other for Unisex AlphaTauri | ATOXO V3.Y7.02 | Boxer Briefs 2-Pack in White / Other for Unisex

Boxer Briefs 2-Pack
ATOXO V3.Y7.02 CHF 30.00

Black Navy White Black / Navy White / Other
Organic Cotton
AlphaTauri | KOOV V8.Y6.02 | Iconic packable-travel-feature Waterproof Taurobran® Parka in Dark Green for Men AlphaTauri | KOOV V8.Y6.02 | Iconic packable-travel-feature Waterproof Taurobran® Parka in Dark Green for Men AlphaTauri | KOOV V8.Y6.02 | Iconic packable-travel-feature Waterproof Taurobran® Parka in Dark Green for Men

Iconic packable-travel-feature Waterproof Taurobran® Parka
KOOV V8.Y6.02 CHF 1,290.00

Black Navy Dark Green Chalk
Taurobran® Beanie Fit Packable Easy Travel +6
AlphaTauri | KOOV V8.Y6.02 | Iconic packable-travel-feature Waterproof Taurobran® Parka in Navy for Men AlphaTauri | KOOV V8.Y6.02 | Iconic packable-travel-feature Waterproof Taurobran® Parka in Navy for Men AlphaTauri | KOOV V8.Y6.02 | Iconic packable-travel-feature Waterproof Taurobran® Parka in Navy for Men

Iconic packable-travel-feature Waterproof Taurobran® Parka
KOOV V8.Y6.02 CHF 1,290.00

Black Navy Dark Green Chalk
Taurobran® Beanie Fit Packable Easy Travel +6
AlphaTauri | SROTE V1.Y7.01 | Waterproof Taurobran® Hooded Jacket in Navy for Men AlphaTauri | SROTE V1.Y7.01 | Waterproof Taurobran® Hooded Jacket in Navy for Men AlphaTauri | SROTE V1.Y7.01 | Waterproof Taurobran® Hooded Jacket in Navy for Men

Waterproof Taurobran® Hooded Jacket
SROTE V1.Y7.01 CHF 560.00

Navy Off White Black
Taurobran® Waterproof Wind resistant +1
AlphaTauri | SROTA V2.Y7.01 | Waterproof Taurobran® Bomber Jacket in Navy for Men AlphaTauri | SROTA V2.Y7.01 | Waterproof Taurobran® Bomber Jacket in Navy for Men AlphaTauri | SROTA V2.Y7.01 | Waterproof Taurobran® Bomber Jacket in Navy for Men
SALE

Waterproof Taurobran® Bomber Jacket
SROTA V2.Y7.01 CHF 413.00 CHF 590.00

Navy Off White Black
Taurobran® Waterproof Breathable +1
AlphaTauri | FENZI V1.Y5.01 | Performance Knit Polo-Shirt in Navy for Men AlphaTauri | FENZI V1.Y5.01 | Performance Knit Polo-Shirt in Navy for Men AlphaTauri | FENZI V1.Y5.01 | Performance Knit Polo-Shirt in Navy for Men

Performance Knit Polo-Shirt
FENZI V1.Y5.01 CHF 260.00

Black Taupe / Brown Dusty Mint Azure Blue White +1
Motion Fit Recycled Fibres
AlphaTauri | POSOS V2.Y6.01 | Performance Knit Shorts in Navy for Men AlphaTauri | POSOS V2.Y6.01 | Performance Knit Shorts in Navy for Men AlphaTauri | POSOS V2.Y6.01 | Performance Knit Shorts in Navy for Men

Performance Knit Shorts
POSOS V2.Y6.01 CHF 280.00

Off White Navy Taupe / Brown Dusty Mint
Water resistant Motion Fit Recycled Fibres
JACKETS & COATS
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