Introducing our new flagship at Graben 10, 1010 Vienna. A space encapsulating our brand essence and where the interplay of digital and nature stagings creates a unique shopping experience. Located in the heart of Vienna, right at the Graben, one of themost prestigious shopping streets, AlphaTauri's newest flagship store surprises with its futuristic store design. In the immediate vicinity of St. Stephen's Cathedral, the striking two-floor space is the latest update to our ever-expanding retail network.
AlphaTauri Store Vienna
Graben 10, 1010 Vienna
Opening hours: Monday - Saturday 10 a.m. - 7 p.m.
INTERPLAY OF DIGITAL AND NATURE
The store's interior is a statement of our vibrant design language and reflects the brand's innovative approach. On entering the boutique, the eye is drawn to the monochrome interior of brushed aluminum – interspersed with natural materials – and specially designed lighting. This ultra-modern momentum is broken up with nature stagings, which underline the extraordinary atmosphere through their well-thought-out placement.
The in-store experience is rounded off by installations of digital screens, which feature the current key looks of the collection and content around the latest textile innovations, and mannequins specially developed for AlphaTauri. On the first floor there is also a selfie corner with a view of the historic St. Stephen's Cathedral.
THE ALPHATAURI STARGATE
The AlphaTauri galaxy opens up to the customer as soon as he enters the Vienna flagship store: the so-called Stargate - a unique floating light installation – welcomes the visitor into the brand world. The futuristic eye-catcher presents a key piece, which is skillfully staged thanks to the play of light.
EXPERIENCE AREA - FASHION MEETS INNOVATION
The approximately 400-square-meter store uses its ground floor to celebrate the label's most iconic technologies and silhouettes. Visitors can immerse themselves in our "Experience Area" on the ground floor: in addition to the Heat Press for personalizing selected styles, visitors can also learn more about the Shima Seiki 3D-Knit machine for seamlessly knitted styles from the collection.
VIENNA CAPSULE COLLECTION
The current Autumn/Winter collection and key looks for men and women are presented on the first floor. For the opening, AlphaTauri launched a "Vienna Capsule" consisting of two styles for men and women, which are available exclusively in the Vienna store.