In the Design Studio with Pierre & Yuki

How does the inspiration for a garment come about and how do you begin to design an entire collection? Questions upon questions from the two Scuderia AlphaTauri drivers.

Just in time for the official launch of our new season collection, Pierre Gasly and Yuki Tsunoda visited us in the AlphaTauri design studio. There they met our design and product team and talked about the inspiration and creative process behind the latest #SS22 collection "Organic Modernism".

Interested in fashion and style by nature, they were excited by the fresh colour palette, explored innovative materials and discovered signature technologies such as our waterproof Taurobran fabrics, seamless 3D knit and the practical travel system built into all our outerwear.

Watch the video below and join Pierre and Yuki as they go behind the scenes at our Salzburg design studio.