Driven by – Yuki Tsunoda Interview

AlphaTauri draws inspiration from adventurers and trailblazers who shape their own narrative. Formula One® drivers Yuki Tsunoda and Nyck de Vries embody personal excellence, while professional athletes Anne Veenendaal and Tess Lieder showcase the power of camaraderie and achievement. Together, we embark on extraordinary journeys, driven by the shared curiosity of winning together.

Watch or read Yuki's interview below

What drives you?
Yuki: What drives me is motivation or excitement. At the same time, lots of emotions are going on.

What role does fashion have in your life?
Yuki: It changed a lot. The role of fashion for me was less of a priority. To be honest, I was not really thinking that way compared to now. But things changed. Sometimes when I was in the airport, people asked me for a photo. You know, you don't want to look bad there. The more I learned about fashion, it started to get really enjoyable. Fashion also gave me a kind of motivation, I feel more confident to walk outside. Fashion definitely has a very important role for me now.

How do you feel about being part of the AlphaTauri family?
Yuki: Being also on top of it in a fashion team is really, really exciting, really enjoyable. Sometimes you can see that you can learn from that: "Oh, this outfit looks better on me", which I didn't expect. Just walking into a paddock with a nice outfit from AlphaTauri gives me excitement into the session, into the day. Lots of fans cheer at me "oh your fashion is really great". Those kind of words always give me kind of excitement, happiness. Yeah it's really great. I am really happy with it. Always looking forward to the future collection.

Discover Yuki'S favorite pieces of the aw23 collection

Discover Yuki's Favorites