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Fashion house AlphaTauri is the main sponsor of Scuderia AlphaTauri racing and outfitter for Oracle Red Bull Racing, DTM and Formula One™. It shares with these partners a dedication to innovation and technology, and is constantly exploring new frontiers in fashion and textiles, inspired by the spirit and momentum of motor racing.
Embrace Autumn’s cooler days with AlphaTauri’s ingenious Heatable Capsule Collection 2.0 - garments which give you warmth from within at the touch of a button. F1 drivers Yuki Tsunoda and Pierre Gasly present these innovative coats as they head to the Japanese Grand Prix.
It sounds like a futuristic fantasy – creating your own microclimate of optimum warmth and ultimate comfort at the touch of a button. AlphaTauri brings such visions to life through its innovative fusion of fashion and function.
Made in collaboration with Schoeller Textil AG and Deutsche Telekom, AlphaTauri’s new heatable trenchcoat and commuter jacket are a triumph of contemporary style and pioneering technology. A digital app allows the wearer to set the precise warmth of their garment through heated zones in the front pockets and at the back, while the innovative fabric distributes the heat. The trench is an elegant single-breasted coat and the jacket is unisex with multiple practical features. This chic outerwear offers Gasly and Tsunoda personalised comfort they can fine tune to every environment as they embark on 2022’s remaining F1 races.
Explore AlphaTauri’s new collection of heatable jackets and learn how you can navigate the colder months in optimum comfort.
Innovation