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FASHION FOR A FAST-PACED LIFESTYLE
AlphaTauri is a premium fashion brand fusing fashion and function for individuals living a fast-paced lifestyle. Designing smart and travel-ready collections with a variety of technical features, AlphaTauri is now partnering with Scuderia AlphaTauri and Red Bull Racing Honda for a stylish F1 World Championship season.
With a premium fashion brand by their side, drivers, team personnel and principles look and feel their best when travelling to 23 Grand Prixs and five continents in nine months. At AlphaTauri we are able to be adaptable with the teams’ wardrobe to meet their fast pace lifestyle. With a collection equipped with a range of functional and technical additions to classic silhouettes and wardrobe essentials, they will be ready, whatever the weather for each race.
With a premium fashion brand by their side, drivers, team personnel and principles look and feel their best when travelling to 23 Grand Prixs and five continents in nine months. At AlphaTauri we are able to be adaptable with the teams’ wardrobe to meet their fast pace lifestyle. With a collection equipped with a range of functional and technical additions to classic silhouettes and wardrobe essentials, they will be ready, whatever the weather for each race.
FASHION MEETS FUNCTION
AlphaTauri's consistent quest to blend fashion and function without ever comprimising style makes it the perfect companion for Pierre Gasly, Yuki Tsunoda, Franz Tost, Max Verstappen, Sergio Perez and Christian Horner on their world tour.
"There are huge similarities between AlphaTauri’s approach to fashion and what we do as a race team. We are both disruptors, seeking to explore new thinking and methodologies driven by innovation, with a passion for new technology and how it might improve performance." Christian Horner OBE
Extending the high-performance mentality off-track, AlpaTauri is equipping driven individuals that share the same unapologetic urge to challenge the status quo, continue to push forward and acknowledge the power of technology to bring their skill set to the next level.
"There are huge similarities between AlphaTauri’s approach to fashion and what we do as a race team. We are both disruptors, seeking to explore new thinking and methodologies driven by innovation, with a passion for new technology and how it might improve performance." Christian Horner OBE
Extending the high-performance mentality off-track, AlpaTauri is equipping driven individuals that share the same unapologetic urge to challenge the status quo, continue to push forward and acknowledge the power of technology to bring their skill set to the next level.
TRAVEL FRIENDLY FEATURES
When travelling between different climate zones it is all about having the right tools in place to adapt to changing weather and conditions. AlphaTauri's outerwear is all about stylish functionality. Lightweight, waterproof and storable, the packable jackets, windbreakers and parkas help our drivers to adapt to sudden changes in weather with ease.
Anything but standard, the high-performance, fully-featured concealables are there when they need them and gone in seconds as they fold down to easy storable packs. Easy-care shirts and comfortable seamless knit pieces make unpacking even more effortless and complete the ultimate travel wardrobe.
Anything but standard, the high-performance, fully-featured concealables are there when they need them and gone in seconds as they fold down to easy storable packs. Easy-care shirts and comfortable seamless knit pieces make unpacking even more effortless and complete the ultimate travel wardrobe.
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